Pierre Cardin

Pierre Cardin was an Italian-born naturalized French fashion designer. He is known for what was his avant-garde style and Space Age designs. He preferred geometric shapes and motifs, often ignoring the female form. He advanced into unisex fashions, sometimes experimental, and not always practical. Cardin founded his fashion house in 1950 and introduced the "bubble dress", a short-skirted, bubble-shaped dress made by bias-cutting over a stiffened base. He was the first couturier to turn to Japan as a high fashion market when he traveled there in 1957.

Pierre Cardin used his name as a brand, initially a prestigious fashion brand, then in the 1960s extended successfully into perfumes and cosmetics. From about 1988 the brand was licensed extensively and appeared on wildly nonadjacent products such as baseball caps and cigarettes.

Beginning in the 1970s, Cardin set another new trend "mod chic". He was the first to combine extremely short and ankle-length pieces. He made dresses with slits and batwing sleeves with novel dimensions and mixed circular movement and gypsy skirts with structured tops. These creations allowed the geometric shapes that captivated him to be contrasted, with both circular and straight lines. Cardin became an icon for starting this popular fashion movement of the early 1970s.

Pierre Cardin fashion brand is known as one of the most elegant and luxurious fashion icons in the world. Applying Mc-Kay technology is the oldest used in Europe with 100% genuine leather material imported directly from Italy. Pierre Cardin has created top-quality shoes in the European market.