Yves Saint Laurent
Yves Saint Laurent is also known as Saint Laurent is a French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. The company revived its haute couture collection in 2015 under former Creative Director Hedi Slimane. In April 2016, Anthony Vaccarello was appointed as Creative Director. Founded in 1962, today Saint Laurent markets a range of women's and men's ready-to-wear products, leather goods, shoes, and jewelry.
Since its debut, YSL has surprised everyone by letting women wear vests and long coats. In addition, the brand was bold in using transparent materials during this time. The boldness and breaking the way, that YSL is loved by many members of the aristocracy. In 1966, Yves Saint Laurent introduced the legendary Le Smoking collection. He is credited with a host of other innovations including the reefer jacket (1962), sheer blouse (1966), and jumpsuit (1968), workwear as well as ready-to-wear and Haute couture combinations.
Yves Saint Laurent set a new standard for world fashion when it came to tailoring men's tuxedos for women, and from there, the menswear style exploded and took the fashion world. During the 1980s and 1990s, the brand continued to expand the production of fragrances for men and women. After Yves Saint Laurent retired in 2002, Tom Ford replaced him to design for this brand. Currently, designer Hedi Slimane is serving as creative director. Since Hedi Slimane joined YSL in 2012, this designer has dropped the word "Yves" from the brand name and has many groundbreaking innovations, bringing a new image to Saint Laurent.
The brand position is the high-end customer segment, so its products are of extremely good quality with the brand's reach.YSL's fashion products have beautiful shapes and high-quality fabrics. In particular, it does not go out of fashion and always becomes a timeless trend. Its fashion products are meticulously cut, style or color scheme always create unique and different. This is one of the reasons why Yves Saint Laurent has become the world's leading famous brand, loved by many stars and fashionistas.
