Lego

Lego was the most expensive toy brand in the world for a long time, although its value fell 3% to $5,397M. The iconic toy brand loved by generations of children around the world has remained relevant in a sector that has been under constant threat since the turn of the century due to the increasing digitization of children's games and the availability of animated TV. Internet.

By positioning itself at the forefront of what Lego has been up to, from revising its advertising strategy after decades of criticism for reinforcing gender stereotypes, to most recently releasing an animated COVID19 video featuring a LEGO Batman figure, the brand values have been preserved.

Founded:1949

Country: Denmark
Brand value: $5,397M(2021)

Website: https://www.lego.com/en-us