Nerf’s brand value blasts up impressive 43%

Nerf is the fastest-growing toy brand this year, with a brand value of $587 million, up 43%. Although the Hasbroown blaster brand mentions a significant increase in competition from major retailers to cut prices, Nerf produces toy guns that fire foam darts, disks, and even arrows and is a popular toy among American children.

Nerf has made significant strides with new product lines including the Nerf Fortnite and Nerf Ultra. New product launches combined with extensive innovation across the brand help Nerf cope with this fierce competition.

Founded: 1969

Country: United States

Brand value: US$587 million(2021)

Website: www.nerf.com