Lego was the most expensive toy brand in the world for a long time, although its value fell 3% to $5,397M. The iconic toy brand loved by generations of children around the world has remained relevant in a sector that has been under constant threat since the turn of the century due to the increasing digitization of children's games and the availability of animated TV. Internet.

By positioning itself at the forefront of what Lego has been up to, from revising its advertising strategy after decades of criticism for reinforcing gender stereotypes, to most recently releasing an animated COVID19 video featuring a LEGO Batman figure, the brand values have been preserved.

Founded:1949

Country: Denmark
Brand value: $5,397M(2021)

Website: https://www.lego.com/en-us

Bandai Namco, is a Japanese holding company headquartered in Minato, Tokyo, formed on September 29, 2005 through the merger of Bandai and Namco. The company specializes in toys, video games, arcades, animation and amusement parks. Bandai Namco also supplies a wide range of film and arcade game consoles worldwide.

As of March 2021, after Sony Interactive Entertainment and Nintendo, in terms of revenue and market capitalization, Bandai Namco is the third-largest video game owner in Japan after Sega Sammy Holdings, Konami, and Square Enix. Their US subsidiary, Bandai Namco Holdings USA, was officially incorporated on January 6, 2008, and operates the company's US operations from its headquarters in El Segundo, California. As of 2017, Bandai Namco is the world's largest toy company with annual sales of $6.4 billion.

Founded: 29 September 2005

Country: Japan
Brand value: $1,690M(2021)

Website: www.bandainamco.co.jp

Next on this list is FisherPrice. FisherPrice, a subsidiary of Mattel, has been making toys since the 1930s. Mattel's toy subsidiary, FisherPrice, makes toys for toddlers that are generally developmental tools, educational aids, and fun games.

FisherPrice has produced thousands of toys over the past 90 years and is best known for the popular Power Wheels, Rockastack and Chatter Telephone series. FisherPrice also makes money by manufacturing other products such as baby equipment, including car seats, strollers, sun loungers and baby seats. They raised $520M million this year.

Founded: June 19, 1930
Country: United States
Brand value: $520M(2021)
Website: fisher-price.com

Nerf is the fastest-growing toy brand this year, with a brand value of $587 million, up 43%. Although the Hasbroown blaster brand mentions a significant increase in competition from major retailers to cut prices, Nerf produces toy guns that fire foam darts, disks, and even arrows and is a popular toy among American children.

Nerf has made significant strides with new product lines including the Nerf Fortnite and Nerf Ultra. New product launches combined with extensive innovation across the brand help Nerf cope with this fierce competition.

Founded: 1969

Country: United States

Brand value: US$587 million(2021)

Website: www.nerf.com

Next on this list is FisherPrice. FisherPrice, a subsidiary of Mattel, has been making toys since the 1930s. Mattel's toy subsidiary, FisherPrice, makes toys for toddlers that are generally developmental tools, educational aids, and fun games.

FisherPrice has produced thousands of toys over the past 90 years and is best known for the popular Power Wheels, Rockastack and Chatter Telephone series. FisherPrice also makes money by manufacturing other products such as baby equipment, including car seats, strollers, sun loungers and baby seats. They raised $520M million this year.

Founded: June 19, 1930
Country: United States
Brand value: $773 million(2021)
Website: fisher-price.com

Hasbro in the following list owns a number of self-proclaimed subsidiaries, like Mattel and Bandai Namco. In fact, Hasbro is the second most profitable toy manufacturer in the world after Mattel. Hasbro, Inc. is an American multinational conglomerate with toy, board game, and media assets, headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others.

Some of Hasbro's subsidiaries include Playdoh, Mr. It's Potato Head and Nerf Balls, but it's famous for its board games division. Hasbro had net revenues of $4.58 billion in 2018. Hasbro is incorporated in Rhode Island, and as of August 2020, over 80% of its shares were held by large financial institutions.

Founded: 1923
Country: United States
Brand value: $325M(2021)
Website: https://corporate.hasbro.com/

Next on this list are TV series that also produce toys. Mobile Suit Gundam is an anime that aired from episode 43. The show is dedicated to military science fiction with real robots.

Games, created by Mobile Suit Gundam, is a giant robot that wears massive armor and wields weapons of destruction. Mobile Suit Gundam also offers a wide variety of video games, with unique games that make them stand out and develop very specific media profiles. Mobile Suit Gundam grossed $249 million in 2019.

Founded: 1979
Country: Japan
Brand value: $294 million(2021)
Website: https://en.gundam.info/

In addition to measuring overall brand value, brand finance measures the relative strength of a brand based on factors such as marketing investments, customer experience, employee satisfaction, and corporate reputation. Along with sales forecasting, brand strength is a decisive factor in brand value. Based on these criteria, My Little Pony is the most powerful toy brand in the world, with a Brand Strength Index (BSI) of 89.8 out of 100 and a corresponding elite brand strength rating of AAA+.

My Little Pony not only overtook longtime leader Lego to become the most powerful brand in the industry but also increased its brand value by 20% to $302 million. The brand's animated series made headlines last year, featuring the series' first same-sex couple and airing on US television to coincide with Pride Week. Animation has resumed work on the film in production at Hasbro's global entertainment studio, eOne, after production of the My Little Pony feature film was delayed to 2021 due to the coronavirus. My Little Pony: The Movie 2017 grossed over $61B globally.

Founded: 1981
Country: U.S.
Brand value:$269M(2021)
Website: http://mylittlepony.hasbro.com/

Headquartered in downtown Everett, WA, Funko is one of the leading creators and innovators of licensed pop culture products to a diverse range of consumers. Funko Inc. is an American company that manufactures licensed and limited pop culture collectibles, best known for its licensed vinyl figurines and bobbleheads.

Its best-known products are Pop Vinyl figurines, created by the 23-year-old company Funko Inc., based in Washington state, and launched in 2011. Known to fans simply as “Funko Pops,” each toy is based on a pop culture character, and according to the official Funko App, there are now 8,366 different figures.

Founded:March 6, 1998
Country: U.S.
Brand value: $245M(2021)
Website: https://www.funko.com/

Another Mattel subsidiary is Hot Wheels. Hot Wheels is a very popular toy car maker with sales of $244 million this year. Hot Wheels initially started making children's cars, but eventually entered the adult market and today makes incredibly detailed replicas of real limited-edition cars for adult collectors.

Hot Wheels is also a popular toy car manufacturer. The reason is that parent company Mattel is investing huge sums of money to get permission to build these cars, allowing them to access the original blueprints and create incredibly detailed toys.

Founded: May 18, 1968
Country: U.S.
Brand value: $244 million(2021)
Website: https://hotwheels.mattel.com/