My Little Pony is sector’s strongest

In addition to measuring overall brand value, brand finance measures the relative strength of a brand based on factors such as marketing investments, customer experience, employee satisfaction, and corporate reputation. Along with sales forecasting, brand strength is a decisive factor in brand value. Based on these criteria, My Little Pony is the most powerful toy brand in the world, with a Brand Strength Index (BSI) of 89.8 out of 100 and a corresponding elite brand strength rating of AAA+.

My Little Pony not only overtook longtime leader Lego to become the most powerful brand in the industry but also increased its brand value by 20% to $302 million. The brand's animated series made headlines last year, featuring the series' first same-sex couple and airing on US television to coincide with Pride Week. Animation has resumed work on the film in production at Hasbro's global entertainment studio, eOne, after production of the My Little Pony feature film was delayed to 2021 due to the coronavirus. My Little Pony: The Movie 2017 grossed over $61B globally.

Founded: 1981
Country: U.S.
Brand value:$269M(2021)
Website: http://mylittlepony.hasbro.com/