Premier

A Premier in South Africa is the head of one of the country's nine provinces. The Company offers a multi-brand, multi-product offering across a wide range of categories and channels, strategically positioning itself within the food and beverage, home and personal care, and industry, while also preserving the flexibility to capitalize on growth areas in the CPG sector. As well as well-known South African brands like Snowflake and Blue Ribbon, Premier also creates and promotes popular Mozambican brands like CIM, Florbela, and Polana.

Over the last decade, it has expanded its portfolio from a traditional milling and bakery business into sugar confectionery (Super C, Mister Sweet, and Manhattan), home & personal care (Lil-lets, Dove Cottons, and Vulco), and bakery through the acquisition of bakeries in the Eastern Cape. Premier's acquisition strategy in the rest of Africa has broadened the portfolio in eSwatini to include bakery, milling, and beverage activities, as well as milling, biscuits, animal feeds, and pasta operations in Mozambique.

The company has an R14.5 billion yearly revenue and employs approximately 8100 people across multiple operations. Premier runs 13 bakeries, 7 wheat mills, 3 maize mills, and manufacturing units around the region, providing a diverse range of sugar confectionery, feminine hygiene, biscuits, animal feeds, pasta, and mageu. The consumers receive these products through 25 distribution facilities located in South Africa, eSwatini, Mozambique, and Lesotho. Premier also maintains a sales office in the United Kingdom that exports to the Middle East, Ireland, and other EU areas.

Founded: 1996
Headquarters: Johannesburg, South Africa
Website: https://www.premierfmcg.com/