Start with Why

Simon Sinek, bestselling author of Leaders Eat Last and Together is Better, is an optimist who believes in humanity's destiny. He educates leaders and organizations how to inspire others, and his ideas have been presented all over the world, from small startups to Fortune 50 firms, from Hollywood to Congress to the Pentagon. His Start with Why-based TED Talk is the third most popular TED video of all time.

Discover the book that has captivated millions on TikTok and inspired one of the most popular TED Talks of all time, with over 56 million views and counting. Simon Sinek began a movement over a decade ago that motivated millions to seek meaning at work, to ask what their organization's WHY was. Millions have been touched by the force of his ideas since then, and they remain as relevant and urgent as ever.

Start with why asks (and answers) why some people and organizations are more innovative, influential, and profitable than others. Why do some command greater consumer and employee loyalty? Why, even among the successful, are so few able to replicate their success?

Martin Luther King Jr., Steve Jobs, and the Wright Brothers all had nothing in common, but they all began with WHY. They discovered that until people grasp the WHY behind a product, service, movement, or idea, they will not completely buy into it.

Start with Why demonstrates that the world's most influential leaders all think, behave, and communicate in the same way—and it's the polar opposite of what everyone else does. Sinek refers to this powerful concept as The Golden Circle, and it gives a framework for companies to be established, movements to be led, and people to be inspired. It all begins with WHY.

Author: Simon Sinek

Link to buy: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447/

Ratings: 4.6 out of 5 stars (from 24186 reviews)

Best Sellers Rank: #635 in Books

#5 in Computers & Technology Industry

#8 in Entrepreneurship (Books)

#36 in Leadership & Motivation