The Lean Startup
ERIC RIES is a successful entrepreneur and the creator of the renowned blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third firm, and has seen numerous startup failures. He is a frequent business event speaker, has counseled a number of startups, large corporations, and venture capital firms on business and product development, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has received coverage in the New York Times, Wall Street Journal, Harvard Business Review, Huffington Post, and several blogs. He currently resides in San Francisco.
A startup, according to Eric Ries, is an organization dedicated to producing something new in the face of severe uncertainty. This is true for a single person in a garage as it is for a group of seasoned professionals in a Fortune 500 boardroom. What they all have in common is a desire to break through the shroud of uncertainty in order to find a viable path to a long-term business.
The Lean Startup methodology creates organizations that are both more capital efficient and more successful at leveraging human innovation. It is based on "validated learning," quick scientific experimentation, and a number of counter-intuitive approaches that shorten product development cycles, assess actual progress without resorting to vanity metrics, and learn what customers truly want. It enables a corporation to change course quickly, changing plans inch by inch, minute by minute.
Rather than wasting time on extensive business strategies, The Lean Startup provides entrepreneurs—of all sizes—with a mechanism to continuously test their vision, adapt, and adjust before it's too late. In an age when companies need to innovate more than ever, Ries offers a scientific approach to building and managing successful firms.
Author: Eric Ries
Link to buy: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
Ratings: 4.6 out of 5 stars (from 10414 reviews)
Best Sellers Rank: #2,645 in Books
#1 in Lean Management
#4 in Starting a Business (Books)
#4 in Venture Capital (Books)
