The Back Of The Napkin
"There is no more effective approach to demonstrate our understanding of something than to make a simple image of it. Picking up a pen and drawing out the elements of our problem is the most powerful method to find hidden answers." So writes Dan Roam in The Back of the Napkin demonstrates how a simple sketch on a basic napkin can be more effective than the slickest PowerPoint presentation. Roam tells readers how to solve any problem or sell any concept using a basic set of tools, based on his twenty years of expertise and the most recent breakthroughs in visual science.
The "how" and "why" of communication with your customer, team, or prospect are on the back of the napkin. As the title says, this is a pretty visual book with a lot of graphics, acronyms, and techniques for drawing and having a discussion instead of death by PowerPoint. Dan Roam presents a standard collection of templates on how to visualize this to provide impact in your conversation by traveling through the 6 "W" questions (i.e. What, Who, When, Why, Where, and How). It's worth a read!
This is a timeless classic. Roam focuses on hand drawings to educate how to communicate visually. He uses diagrams, charts, maps, and visual explanations to dig into corporate communication. His visual thinking codex explains which charts and diagrams work best with different types of data. This updated version performs an even better job of letting you physically view the world in a new way, with more color, larger photographs, and extra material. Teachers, project managers, physicians, engineers, assembly-line workers, pilots, football coaches, maritime drill instructors, financial analysts, students, parents, and attorneys are among many who have recognized the value of using visuals to solve issues.
"A picture is worth a thousand words, as terrible as it is for any writer to realize. That is why I got so much out of this book. Dan Roam has written a sharp, practical primer on the potential of visual thinking with flair and humor."― Daniel H. Pink, author of A Whole New Mind.
Author: Dan Roam
Language: English
Link buy: https://www.amazon.com/Back-Napkin-Expanded-Problems-Pictures/dp/1591842697
