99percentis

99percentis is a South Korean fashion brand founded by Bajowoo in 2012. The brand is known for its punk-inspired aesthetic, featuring deconstructed designs, bold graphics, and a range of experimental materials.

99percentis collections often feature oversized silhouettes, harnesses, and unique detailing such as chains, studs, and spikes. The brand's designs are influenced by various subcultures such as punk, goth, and grunge, as well as Bajowoo's personal experiences growing up in South Korea.

99percentis seems to specialize in post-apocalyptic outerwear that fits perfectly in the aesthetic universe of The Purge (if those films hadn’t been specifically about America’s glorification of violence). Balancing creepy, cute, and cool, the destroyed masks, jackets, and pants are battle-ready and immensely intimidating. Helmed by a designer mononymously known as Bjowoo, the brand’s anarchic outfits have previously been worn by Lady Gaga and Justin Beiber.

In addition to its fashion collections, 99percentis has collaborated with a range of other brands and artists, including Converse and Ambush. The brand has gained a strong following among fashion enthusiasts and has been featured in various fashion publications.

Address: 22, Eonju-ro 173-gil, Gangnam-gu, Seoul, Republic of Korea

Instagram: instagram.com/99percentis/ (216k)
Website: https://www.99percentis.com/