thisisneverthat

This is Never That is a South Korean streetwear brand that was founded in 2009 by three friends: Choi Jonkyu, Park Inwook, and Choi Joon-tae. The brand is known for its minimalist yet edgy designs, which are influenced by both Korean and Western streetwear culture.

thisisneverthat's collections often feature bold graphics and typography, as well as a mix of classic and contemporary streetwear silhouettes. The brand's clothing is typically made from high-quality materials, and the brand also produces accessories such as bags, hats, and socks.

In addition to its fashion collections, thisisneverthat has collaborated with a range of other brands and artists, including New Balance, A$AP Mob, and Ambush. The brand has gained a strong following among the younger generation in South Korea and has been featured in various fashion publications.

This is Never That has several standalone stores located in Seoul as well as international stockists in countries such as Japan, the United States, and Canada. The brand also sells its clothing and accessories online through its website.

Address: 23, Wausan-ro, 17-gil, Mapo-gu, Seoul, Republic of Korea
Instagram: instagram.com/thisisneverthat/327k
Website: https://thisisneverthat.com/