Pushbutton

Pushbutton is a unique and innovative South Korean fashion brand that is known for its creative designs and unconventional use of materials. The brand's founder, Park Seung-gun, has a background in architecture and design, which is reflected in the brand's architectural and sculptural silhouettes.

Pushbutton collections often feature bold colors, asymmetric cuts, oversized shapes, and playful prints, with a focus on creating eye-catching and statement-making pieces. The brand is particularly popular among younger generations in South Korea, and has gained a strong following on social media platforms such as Instagram.

In addition to its fashion collections, Pushbutton has also collaborated with a range of other brands and companies on various projects, including a makeup collection with The Face Shop, a footwear collection with Converse, and a furniture collection with Ilmo. The brand has also been featured in numerous fashion publications and has won several awards, including the LVMH Prize special jury prize in 2018.

Pushbutton has a number of standalone stores in Seoul and is also stocked in select department stores and boutiques in South Korea, as well as in international locations such as London, Paris, and Dubai.

Address: 2nd floor, 23 Dokseokdang-ro, Yongsan-gu, Seoul
Instagram: instagram.com/pushbutton_official/ (93.2k)
Website: https://pushbutton.co.kr/