Hyein Seo

Hyein Seo is a South Korean fashion designer known for her edgy and provocative designs. She launched her eponymous label in 2014 after graduating from the Royal Academy of Fine Arts in Antwerp, Belgium.

With a sparse color palette and intricate silhouettes, it shouldn’t be surprising that Hyein Seo’s designs are reminiscent of early Fenty x Puma collabs. Rihanna’s been seen out and about in this brand’s looks several times and clearly cites them as inspiration (in fact, she might even be straight-up stealing from them). Either way, Hyein Seo’s been on several magazines' brands to watch lists for years, which makes sense given their avant-garde yet imminently wearable sensibilities. Hyein Seo’s clothes have previously appeared in the States by way of VFiles.

In addition to her fashion collections, Hyein Seo has collaborated with a range of other brands and artists, including Converse, Ambush, and M.A.C. Cosmetics. The brand has gained a strong following among the younger generation in South Korea and has been featured in various fashion publications.

Address: 36, Apgujeong-ro 10-gil, Gangnam-gu, Seoul, Republic of Korea
Instagram: instagram.com/hyeinantwerp/?hl=vi (220k)
Website: https://hyeinseo.com/