Ader Error is a South Korean fashion brand that was founded in 2014 by a collective of designers. The brand is known for its unconventional designs, bold colors, and playful graphics. Ader Error combines elements of streetwear and high fashion to create unique and eye-catching pieces.

Ader Error's collections often feature oversized silhouettes, deconstructed designs, and a mix of bright and muted colors. The brand is particularly popular among the younger generation in South Korea, and has gained a strong following on social media platforms such as Instagram.

In addition to its fashion collections, Ader Error has also collaborated with a range of other brands and companies on various projects, including a capsule collection with Puma and a limited-edition furniture collection with Korridoh. The brand has been featured in numerous fashion publications, and has won several awards, including the prestigious ANDAM Fashion Award in 2019.

Ader Error has a number of standalone stores in Seoul and is also stocked in select department stores and boutiques in South Korea, as well as in international locations such as Paris, London, and New York.

Address: 2F, 52 Apgujeong-ro 46-gil, Gangnam-gu, Seoul, Republic of Korea
Instagram: instagram.com/ader_error/ (805k)
Website: https://en.adererror.com/

This is Never That is a South Korean streetwear brand that was founded in 2009 by three friends: Choi Jonkyu, Park Inwook, and Choi Joon-tae. The brand is known for its minimalist yet edgy designs, which are influenced by both Korean and Western streetwear culture.

thisisneverthat's collections often feature bold graphics and typography, as well as a mix of classic and contemporary streetwear silhouettes. The brand's clothing is typically made from high-quality materials, and the brand also produces accessories such as bags, hats, and socks.

In addition to its fashion collections, thisisneverthat has collaborated with a range of other brands and artists, including New Balance, A$AP Mob, and Ambush. The brand has gained a strong following among the younger generation in South Korea and has been featured in various fashion publications.

This is Never That has several standalone stores located in Seoul as well as international stockists in countries such as Japan, the United States, and Canada. The brand also sells its clothing and accessories online through its website.

Address: 23, Wausan-ro, 17-gil, Mapo-gu, Seoul, Republic of Korea
Instagram: instagram.com/thisisneverthat/327k
Website: https://thisisneverthat.com/

Hyein Seo is a South Korean fashion designer known for her edgy and provocative designs. She launched her eponymous label in 2014 after graduating from the Royal Academy of Fine Arts in Antwerp, Belgium.

With a sparse color palette and intricate silhouettes, it shouldn’t be surprising that Hyein Seo’s designs are reminiscent of early Fenty x Puma collabs. Rihanna’s been seen out and about in this brand’s looks several times and clearly cites them as inspiration (in fact, she might even be straight-up stealing from them). Either way, Hyein Seo’s been on several magazines' brands to watch lists for years, which makes sense given their avant-garde yet imminently wearable sensibilities. Hyein Seo’s clothes have previously appeared in the States by way of VFiles.

In addition to her fashion collections, Hyein Seo has collaborated with a range of other brands and artists, including Converse, Ambush, and M.A.C. Cosmetics. The brand has gained a strong following among the younger generation in South Korea and has been featured in various fashion publications.

Address: 36, Apgujeong-ro 10-gil, Gangnam-gu, Seoul, Republic of Korea
Instagram: instagram.com/hyeinantwerp/?hl=vi (220k)
Website: https://hyeinseo.com/

99percentis is a South Korean fashion brand founded by Bajowoo in 2012. The brand is known for its punk-inspired aesthetic, featuring deconstructed designs, bold graphics, and a range of experimental materials.

99percentis collections often feature oversized silhouettes, harnesses, and unique detailing such as chains, studs, and spikes. The brand's designs are influenced by various subcultures such as punk, goth, and grunge, as well as Bajowoo's personal experiences growing up in South Korea.

99percentis seems to specialize in post-apocalyptic outerwear that fits perfectly in the aesthetic universe of The Purge (if those films hadn’t been specifically about America’s glorification of violence). Balancing creepy, cute, and cool, the destroyed masks, jackets, and pants are battle-ready and immensely intimidating. Helmed by a designer mononymously known as Bjowoo, the brand’s anarchic outfits have previously been worn by Lady Gaga and Justin Beiber.

In addition to its fashion collections, 99percentis has collaborated with a range of other brands and artists, including Converse and Ambush. The brand has gained a strong following among fashion enthusiasts and has been featured in various fashion publications.

Address: 22, Eonju-ro 173-gil, Gangnam-gu, Seoul, Republic of Korea

Instagram: instagram.com/99percentis/ (216k)
Website: https://www.99percentis.com/

Post Archive Faction (PAF) is a South Korean fashion brand that was founded in 2013 by designer Dongki Lee. The brand is known for its experimental designs that combine vintage and contemporary influences, resulting in a unique and unconventional aesthetic.

PAF's collections often feature oversized and layered silhouettes, with a focus on deconstruction and reconstruction of vintage garments. The brand's clothing is typically made from high-quality materials, with an emphasis on upcycling and sustainability.

In addition to its fashion collections, PAF has collaborated with a range of other brands and artists, including Converse, Medicom Toy, and Seoul Fashion Week. The brand has gained a strong following among the younger generation in South Korea, and has been featured in various fashion publications.

PAF has a standalone store located in Seoul, as well as international stockists in countries such as Japan, the United States, and the United Kingdom. The brand also sells its clothing and accessories online through its website.

Address: 58, Tojeong-ro, Mapo-gu, Seoul, Republic of Korea
Instagram: instagram.com/postarchivefaction/ (201k)

Website: https://postarchivefaction.com/

Pushbutton is a unique and innovative South Korean fashion brand that is known for its creative designs and unconventional use of materials. The brand's founder, Park Seung-gun, has a background in architecture and design, which is reflected in the brand's architectural and sculptural silhouettes.

Pushbutton collections often feature bold colors, asymmetric cuts, oversized shapes, and playful prints, with a focus on creating eye-catching and statement-making pieces. The brand is particularly popular among younger generations in South Korea, and has gained a strong following on social media platforms such as Instagram.

In addition to its fashion collections, Pushbutton has also collaborated with a range of other brands and companies on various projects, including a makeup collection with The Face Shop, a footwear collection with Converse, and a furniture collection with Ilmo. The brand has also been featured in numerous fashion publications and has won several awards, including the LVMH Prize special jury prize in 2018.

Pushbutton has a number of standalone stores in Seoul and is also stocked in select department stores and boutiques in South Korea, as well as in international locations such as London, Paris, and Dubai.

Address: 2nd floor, 23 Dokseokdang-ro, Yongsan-gu, Seoul
Instagram: instagram.com/pushbutton_official/ (93.2k)
Website: https://pushbutton.co.kr/

KANGHYUK is a South Korean fashion brand founded in 2016 by designers Kanghyuk Choi and Sanglak Shon. The brand is known for its innovative approach to fashion design, with a focus on upcycling and creating unique garments from unconventional materials.

KANGHYUK's recent collabs with Reebok have put them on the map for a lot of Americans, but the brand helmed by Kanghyuk Choi and Sanglak Shon has been making waves since 2017.

In a 2019 interview with 032c, the team said that "Our design process focuses on using materials in their purest form." This is a through-line in all of their design work, as material is emphasized in both their garments and installations, often taking inspiration from iconography not associated with fashion.

KANGHYUK's collections often feature futuristic silhouettes and technical fabrics such as airbags and seatbelts. The brand's designs are influenced by various themes such as sustainability, functionality, and technology. KANGHYUK has gained a strong following among fashion enthusiasts and has been featured in various fashion publications.

In addition to its fashion collections, Kanghyuk has collaborated with a range of other brands and artists, including Nike and Reebok. The brand has a standalone store located in Seoul as well as international stockists in countries such as Japan, the United States, and the United Kingdom. The brand also sells its clothing and accessories online through its website.

Address: 15, Dosan-daero 45-gil, Gangnam-gu, Seoul, Republic of Korea
Instagram: instagram.com/_kanghyuk/ (58.7k)

Website: https://kanghyuk.shop/

Nohant is a South Korean fashion brand that was founded in 2014 by designer Lee Myeong Sin. The brand is known for its casual and modern designs, which combine Korean and European fashion influences. Nohant is particularly popular among young professionals and students in South Korea.

Nohant's collections often feature classic silhouettes and neutral colors, with a focus on high-quality materials and timeless designs. The brand is known for its stylish and comfortable clothing, which is suitable for both work and casual occasions.

In addition to its fashion collections, Nohant has also collaborated with a range of other brands and companies, including Converse, LG, and Coca-Cola. The brand has been featured in various fashion publications and has won several awards, including the Korea Fashion Award for Best Designer in 2015. Nohant has a number of standalone stores in Seoul and is also stocked in select department stores and boutiques in South Korea and internationally.

Address: 9, Apgujeong-ro 10-gil, Gangnam-gu, Seoul, Republic of Korea

Instagram: instagram.com/official_nohant/ (51.1k)

Website: https://the-nohant.com/

If you are looking for luxury fashion that isn't too overpriced, then look no further than GOEN.J. The brand has everything you can think of, from shirt dresses and blazers (for men and women), all the way down to ball caps and sweats. Whatever floats your boat stylewise, GOEN.J has it available.

GOEN.J is a South Korean fashion brand founded by designer Goen Jong in 2012. The brand's aesthetic is feminine and playful, featuring a range of soft silhouettes, frills, ruffles, and floral prints. Goen.J.'s designs are characterized by their attention to detail, combining intricate craftsmanship with a contemporary approach to design.

GOEN.J. collections often feature a range of dresses, tops, skirts, and outerwear. The brand's designs are influenced by various themes such as art, nature, and music. GOEN.J has gained a strong following among fashion enthusiasts and has been featured in various fashion publications.

In addition to its fashion collections, GOEN.J has collaborated with a range of other brands and artists, including Vans and Laneige. The brand has standalone stores located in Seoul as well as international stockists in countries such as Japan, the United States, and the United Kingdom.

Address: 3F, 33 Apgujeong-ro 10-gil, Gangnam-gu, Seoul, Republic of Korea
Instagram: instagram.com/goenjofficial/ (20.9k)

Website: https://goenj.com/

D-Antidote is one of the best Korean streetwear brands, founded in 2014 by designer Park Hwan-sung. The brand is known for its streetwear-inspired collections that combine Korean and Western fashion influences. D-Antidote has gained a strong following among the younger generation in South Korea and has also gained recognition internationally.

D-Antidote is putting slight cyberpunk twists on American sportswear in their mischievous streetwear lines. Introducing subtle variations on basketball jerseys and clever corruptions of Western logos, D-Antidote is fresher than your average gear. Their recent “Space Jam” themed collection is the perfect example of propelling classic athletic garb into the future with interesting proportions and unexpected colorways.

D-Antidote's collections often feature bold graphics, oversized silhouettes, and a mix of bright and muted colors. The brand often incorporates Korean streetwear elements, such as hanbok-inspired designs and traditional embroidery techniques, into its collections. D-Antidote has also collaborated with a range of other brands and companies, including Fila, Reebok, and Puma.

The brand has a number of standalone stores in Seoul, and is also stocked in select department stores and boutiques in South Korea and internationally. D-Antidote has been featured in a range of fashion publications, and has won several awards, including the Concept Korea Award at New York Fashion Week in 2019.

Address: 25, Jandari-ro, Mapo-gu, Seoul, Republic of Korea

Instagram: instagram.com/d_antidote/ (15.1k)

Website: https://d-antidote.com/