Aya Muse

On the other end of the Y2K trend spectrum, cult brand Aya Muse has essentially perfected a super-slinky fashion sense (imagine Tom Ford for Gucci in the 1990s). The minimalist silhouettes and environmentally conscious efforts of the West Coast company founded by designer Tina Rodiou are highly regarded by its following. Models like Kaia Gerber, Elsa Hosk, and Kendall Jenner, to mention a few, are fans of the company. The most evocative piece is a dress with cutouts that resemble thongs.

Aya Muse, which was created in the center of Los Angeles, is a combination of the Greek term for inspiration and the Japanese word for "lovely." Aya Muse signifies beautiful inspiration in the most literal sense. Aya Muse transforms the status quo by dismantling it. Instead of thinking about what other people might like, she creates trends based on what she likes to wear.

She creates items that are lacking in the market today and gives ladies around the world an opportunity to feel like a bit more fashionable versions of themselves. Every item produced by Aya Muse is crafted ethically, with an emphasis on recycled textiles and no single-use plastic.

Founded: 2018
Instagram: https://www.instagram.com/ayamuse/ with
Website: www.aya-muse.com