JW Pei

A husband-and-wife team started the accessory company JW PEI, which is situated in Los Angeles. The firm was founded on the principle that clothing should be affordable, simple, and empowering. The core of the brand is minimalist design using vegan and ecological materials. JW PW promotes and aims to highlight feminine beauty and strength via fun and innovative fashion, in keeping with its modern minimalist look. Sustainability is ingrained throughout JW PEI. We utilize premium canvas. In addition, cloth created from recycled plastic bottles is certified as polyurethane.

"It's a baguette, not a bag," Famous lines uttered by Carrie Bradshaw, the fictional fashion diva from Sex and the City, made multiple appearances throughout the peak of the show in the early and middle of the 2000s, solidifying the compact silhouette's place in the current fashion landscape.

As a result, people frequently connect the era with the "baguette" style bag—so named for its simplicity in carrying under your arm. It was therefore no surprise that celebrities like Hailey Bieber and Emily Ratajkowski became just a few of J.W. Pei's prominent followers when the company introduced its contemporary interpretation of the style for less than $100. One of the must-have bags of the year, the adaptable style is offered in a wide range of colors and materials.

Founded: 2018
Instagram: https://www.instagram.com/jwpei_official/
Website: www.jwpei.com