Juicy Couture

The velour tracksuit from Juicy Couture is the one piece of clothing that properly embodies Y2K style. Fashion icons Paris Hilton and Kim Kardashian are aficionados of the Couture Y2K style tracksuit. The Gen Zers, who were too young to remember it at its height, are now dressed in Y2K fashion. Juicy Couture saw a little decline in sales in 2006, but after collaborating with businesses like Poshmark, Ganni, and Depop, the company saw a recovery.

The brand has recreated the two-piece appearance with a sustainable twist by drawing influence from the history of the well-known velour tracksuit. Traditional Y2K clothing now consists of organic cotton and polyester that have been recycled from pre-consumer trash.

Juicy's annual sales were estimated to be around $200 million by an expert "guesstimate." "The day may have come when Seventh Avenue's lofty vantage point suddenly looks less relevant than the ground-level perspective of the designer as consumer," observed Vogue in reference to the company's growing, if not explosive, popularity.

Founded: 1997

Headquarters: Arleta, Los Angeles, United States

Instagram: https://www.instagram.com/juicycouture/
Website: juicycouture.com