BritainsDNA

BritainsDNA and its subsidiaries, MyDNA Global, ScotlandsDNA, IrelandsDNA, YorkshiresDNA, and CymruDNAWales, provided direct-to-consumer genetic testing that investigated British, Irish, Scottish, and Welsh heritage. The firms were a reincarnation of the earlier testing firm, Ethnoancestry. ScotlandsDNA was established in late 2011. In 2012, BritainsDNA, IrelandsDNA, and YorkshiresDNA were added. In September 2014, CymruDNAWales was released. On December 10, 2015, the Moffat Partnership was bought by the Nottingham-based sequencing business SourceBioScience. The firm discontinued operations on July 3, 2017. The results will be available on the DNA.Global website until August 31, 2018.

The first BritainsDNA test, which was accessible from November 2011 until June 2013, used a custom-designed Illumina chip. It included almost 400 mitochondrial DNA markers and nearly 400 Y chromosome SNPs, all of which were deemed to be non-redundant and informative in Europeans (although there was a representation of non-European variation on the chip as well). The corporation did not release a list of the SNPs that were incorporated on the chip. A list of the R1b-L21 SNPs on the BritainsDNA chip can be found here. The BritainsDNA test costs £170 for Y-DNA or mtDNA. There was a discount for guys who purchased an mtDNA study at the same time. The company also offered an additional standalone test for £25 for the red-haired gene. This test was only available as an add-on test for customers who had already ordered the deep ancestry test.

Type: Deep Ancestor
Fate: Ceased trading Jul 2017
Founded: 2005 (as Ethnoancestry) April 2012 as BritainsDNA
Founder(s): Alistair Moffat and Dr. James Wilson
Headquarters: Scotland
Area served: Worldwide
Products: Y-DNA SNPs, mtDNA, biogeographical ancestry

Annual Revenue: $9.9M

Website: www.mydna.global