Chanel

Chanel is the common name of a French fashion house, based in Paris, founded by Coco Chanel (1883-1971). After Coco Chanel's death, the Wertheimer family, the original partners (1924) of Chanel, bought the Chanel brand. This brand is currently managed by two brothers Alain and Gerard Wertheimer. It continues to be a family company, not listed on the stock exchange.

The name Chanel is known as the proudest luxury brand in the French fashion industry. More than any other brand, Chanel carries all the quintessence of the classic fashion industry of the previous era. That has helped Chanel become a model of classic fashion in world fashion. After 15 years of operation in the fashion industry, the new Chanel logo was officially announced, a symbol with 2 interlocking Cs. Since there is no clear explanation for this logo, there have been many speculations, but no matter what the Chanel logo means, no one can deny that this symbol has become famous and popular worldwide.

Coco Chanel has created outfits that have become classics with fashion such as Little Black Dress (LDB), Little Black Jacket tweed, or Chanel No.5 perfume - one of the best-selling perfume bottles global in all times. Chanel is one of the most valuable luxury brands in the world, with a total brand value of $7 billion.

Brand Value: $7 Billion