Prada
In 1913, brothers Mario and Martino Prada opened a luxury leather goods store at the Galleria Vittorio Emanuele II mall in Milan. The first store called Fratelli Prada is famous for products such as handbags, travel suitcases, makeup cases, luxury accessories. With its handcrafted designs, fine materials, and sophisticated techniques, Prada became a trusted destination for the European aristocracy and bourgeoisie at that time.
In 1919, Prada officially became the supplier to the Italian royal family. Over time, the reputation of the Prada brand has become more and more resounding, gaining popularity and trust. This company is also allowed to use the symbol of the royal construction of Savoy (House of Savoy) and unique knots in the logo design, affirming its class.
In 1950, founder Mario Prada died. His daughter, Luisa Prada, became the successor to run Prada for 20 years. Until the late 1970s, the brand had a major turning point in its development history. That's when Mario's niece Miuccia Prada took over the company from her mother, forming a partnership with Patrizio Bertelli – a Tuscan businessman who has been in the leather business since the age of 17 and who later married Miuccia in 1987. The connection between Miuccia's ingenious trend forecasting and business acumen with Patrizio's business ideas contributed greatly to opening a new business. a new page in the business development of this brand.
As the most luxurious and high-class brand in Italy, spanning more than a century of history, the Prada brand has always affirmed its position and distinct class by its distinctive royal style. The traditional royal style combined with contemporary art brings newness and inspires fashionistas through luxury products such as men's and women's clothing, bags, shoes, watches, leather accessories, eyeglasses, perfumes... Prada is one of the four most luxurious brands in the world, with a brand value of $9.4 billion. They have nearly 400 high-end stores and showrooms in countries all over the world.
Brand Value: $9,4 Billion
