Rolex

In 1905, Hans Wilsdorf was a German businessman who founded the Wilsdorf & Davis company in London, England. To make customers believe in the products distributed by the company, he used a small but accurate movement made by a Swiss company. The watches being sold by the company at this time always have the W&D signature on the surface.

For the company's watches to have a name more memorable to the public, Hans Wilsdorf created thousands of different names, and finally “Rolex” was the last name chosen in 1908. There is a lot of controversy surrounding the name Rolex. Many people believe that he was named after a suggestion from a god. Others say it is derived from a French phrase that means "masterpiece of watches".

Genuine Rolex watches have become the world's first chronometer. They passed the first test of watch accuracy. The next two challenges were to make the watch water-resistant and self-winding. By proving the accuracy of the watch, they received the “Class A Certificate of Precision” from Kew Observatory in the UK, which is also the first certification for a wristwatch.

Crafted by skilled artisans, undergoing rigorous testing. A genuine Rolex watch takes up to a year of manufacturing and testing to make a finished product available to the consumer. Besides, the materials used for each Rolex watch are also very expensive. As one of the five most valuable brands in the world, with a total brand value of $7.9 billion.

Brand Value: $7,9 Billion