Communicate your vision

It is critical for employee morale to have an inspirational vision and to communicate it at all times. Workers in many businesses may not understand the "why" behind corporate objectives, nor do they understand how their own work contributes to those objectives. According to a recent survey of HR and communication leaders, 20% cite "lack of clarity from the top" as one of their top challenges.

When employees are unsure of what is expected of them and why, it is difficult for them to put their hearts and souls into their work. Or even to know what the appropriate thing to do is. For example, despite the aim of employing a local product, your manufacturing team may make an expensive purchase of imported equipment. This can result in considerable financial or brand-reputation loss.

So make it a point to communicate your vision to employees on a frequent basis. An excellent method to achieve this is to keep them up to date on milestones that get your company closer to its goals and ideals. They may include rewarding an employee who undertook an effort that resonated with your vision, celebrating a new client acquisition, moving to a new site, or acknowledging a new client acquisition.

In addition, create a content library where all of your employees can readily access guidelines and material relevant to your goals, vision, and values. For example, Blink includes a content management portal where administrators may effortlessly upload or build stunning, responsive pages and documents.