Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Edwin Earl "Ed" Catmull, Ph.D. is the current president of Walt Disney Animation Studios, DisneyToon Studios, and Pixar Animation Studios. He is a computer scientist. Catmull has made significant contributions to computer graphics as a computer scientist.

A guide for anyone who aspires to originality, Creativity, Inc. is the first-ever all-access look inside Pixar Animation's brainstem, including meetings, postmortems, and "Braintrust" sessions where some of the greatest movies ever made were created. It is primarily a book on creativity, but it is also "an expression of the ideals that I believe make the best in us possible," according to Pixar co-founder and president Ed Catmull.

The first computer-animated film was Ed Catmull's childhood ambition. He cultivated that goal while pursuing his Ph.D. at the University of Utah, where many pioneers of computer science began, and then formed a connection with George Lucas that, inadvertently, led to his co-founding Pixar in 1986. Toy Story, which was released nine years later, revolutionized animation. The distinctive environment that Catmull and his colleagues at Pixar created, based on leadership and management concepts that preserve the creative process and resist convention, was a crucial component in the success of that film as well as the 13 films that came after:

• A competent team will squander an excellent idea if given the opportunity. A great team, however, will either improve a terrible idea or come up with a superior one if you give it to them.
• You won't be well-equipped to lead if you don't make an effort to discover the unknown and comprehend its nature.
• Risk prevention is not the manager's responsibility. Making it possible for others to take them is the manager's responsibility.
• The price of avoiding errors is frequently far higher than the price of correcting them.
• The organizational structure of a corporation shouldn't be reflected in its communication structure. Everyone ought to be able to communicate with anyone.

Some reviews about this book: “Just might be the best business book ever written.”; “Achieving enormous success while holding fast to the highest artistic standards is a nice trick - and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager.”

Author: Ed Catmull

Check price: https://www.amazon.com/-/es/dp/B00IPJTQQW/ref=sr_1_1?