Customer Success
NICK MEHTA is the CEO of Gainsight, where he brings together the appropriate people and positions them to win for customers, partners, employees, and their families. He believes in the Golden Rule and employs it to bring more compassion into his dealings with others.
Gainsight's chief customer officer is DAN STEINMAN. He is the author of dozens of relevant blogs, contributed articles, and Gainsight's Customer Success University, as well as a respected thought leader in the Customer Success space.
LINCOLN MURPHY is the founder of Sixteen Ventures, a consulting firm that helps businesses accelerate growth through Customer Success. He is a prolific author and international speaker on the topics of Growth and Customer Success.
Your company's success is now inextricably related to the success of your customers. Customer Success is a game-changing primer on the exciting new approach of customer management. Business interactions are shifting fundamentally. Companies could focus entirely on sales and marketing in the world B.C. (Before Cloud) because customers were frequently'stuck' after purchasing. As a result, most organizations considered the 'post-sale' experience to be a cost center. Customers now have the power in the A.B. (After Benioff) world, with granular per-year, per-month, or per-use pricing models, cloud deployments, and numerous competitive options. As a result, B2B suppliers must give success to their clients in order to succeed in their own enterprises.
Companies are forming customer success teams to manage the customer lifetime and increase adoption, renewals, upsell, and advocacy. The Customer Success mindset is infiltrating the boardroom and influencing CEOs' business thinking. Customer Success is the trendiest B2B movement since the introduction of the subscription business model, and this book is the one-of-a-kind handbook that tells you how to make it work in your organization. It is one of the best books on customer success.
From the beginning phases of planning to implementation, you'll receive skilled assistance:
- Recognize the circumstances that led to the creation of the Customer Success movement.
- Create a Customer Success strategy that has been proved by the world's most competitive organizations.
- Implement a strategy for organizing the Customer Success organization, tiering your customers, and creating the necessary cross-functional playbooks.
Customers desire products that will assist them in achieving their own business objectives. Allowing your customers to see the value in your products protects recurrent revenue and creates a customer for life. Customer Success teaches you how to kickstart your customer-centric revolution and make it last.
Author: Nick Mehta, Dan Steinman and Lincoln Murphy
Link to buy: https://www.amazon.com/Customer-Success-Innovative-Companies-Recurring/dp/1119167965/
Ratings: 4.6 out of 5 stars (from 536 reviews)
Best Sellers Rank: #13,306 in Books
#15 in Customer Relations (Books)
#33 in E-commerce Professional (Books)