Don’t Make Me Think
Steve Krug is best known for his book Don't Make Me Think: A Common Sense Approach to Web Usability, which is now in its third edition and has sold over 600,000 copies. Ten years later, he mustered the courage to pen another: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books are based on his 30+ years of experience as a usability consultant for clients such as Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many more.
Don't Make Me Think is one of the best books on E-Commerce because it will completely change your mindset. It forces you to consider things through the eyes of a usability expert. The main goal of this book is to establish that when people visit your site, they should not think at all - only then will your design and navigation be considered successful. It's a short book that's succinctly written and easy to understand, and it's appropriate for both new and experienced entrepreneurs.
Don't Make Me Think, first published in 2000, has been relied on by hundreds of thousands of Web designers and developers to help them understand the principles of intuitive navigation and information design. It's one of the best-loved and most recommended books on the subject, and it's witty, commonsensical, and eminently practical.
Now, with updated examples and a new chapter on mobile usability, Steve returns with a fresh perspective to reexamine the principles that made Don't Make Me Think a classic. And it's still short, well-illustrated, and, most importantly, enjoyable to read.
If you've already read it, you'll discover why Don't Make Me Think is so important to Web designers and developers all over the world. If you haven't read it, you'll understand why so many people believe it should be required reading for anyone who works on websites.
Author: Krug Steve
Link to buy: https://www.amazon.com/dp/B00HJUBRPG
Ratings: 4.6 out of 5 stars (from 2516 reviews)
Best Sellers Rank: #27,810 in Kindle Store
#1 in User Experience & Usability
#2 in Web Site Design
#2 in Computer Graphic Design
