The New Rules of Marketing and PR

David Meerman Scott has written ten books, including Real-Time Marketing & Public Relations, The New Rules of Sales & Service, and Newsjacking. David's popular blog, advisory work with fast-growing companies, and international speaking engagements provide him with a unique perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

The crux of The New Rules of Marketing and PR is that there has been a paradigm shift in which traditional forms of advertising are rapidly dying and losing their effectiveness. Meanwhile, new media, which focuses on low-cost channels such as search engines, social media, and blogs, has become extremely effective and is ideal for reaching a large audience.

Embracing these mediums and understanding how to use them effectively is critical for success in the digital age. Scott provides excellent advice on how to do this, as well as several examples, "so you can confidently market any product, service, or idea — for a fraction of the cost of traditional marketing and PR programs." So, if you're on a tight budget but still want to make a big impression, this is a book you should read.

It spent six months on the BusinessWeek bestseller list and has been used as a marketing success template by hundreds of colleges and universities around the world. The New Rules of Marketing and PR was first published in 2007, but has since been revised six times to reflect changes and updates that have occurred over the years.

Author: David Meerman Scott

Link to buy: carousell.sg

Ratings: 4.5 out of 5 stars (from 226 reviews)

Best Sellers Rank: #620,870 in Books

#220 in Public Relations (Books)

#419 in Direct Marketing (Books)

#1,910 in Sales & Selling (Books)