Jab, Jab, Jab, Right Hook
Gary Vaynerchuk is a multi-millionaire entrepreneur and one of the original "OGs" of digital marketing. He's also a legitimate social media influencer, with 7.8 million Instagram followers alone. So he definitely has the credentials to write a book about social media success. And he does it with Jab, Jab, Jab, Right Hook. It all comes down to mastering the art of communicating with your customers on social media and standing out from the crowd.
Networks come and go, but knowing what users respond to and how to connect with them is timeless. The information is still relevant and provides firsthand insight from someone who clearly knows what they're talking about. Consider the advantage that e-commerce brands with active social media followings have over those that do not.
Gary Vaynerchuk shares advice on how to connect with customers and beat the competition in Jab, Jab, Jab, Right Hook. The book asserts the importance of social media marketing in today's landscape while also providing a winning blueprint for building an engaging community that will pay off in the long run. We all want sales, but we earn the right to ask for something in return by first providing value to our audience.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
Whether you want to learn how to create content specifically for a social media platform or how to build an Instagram following from the ground up, you'll find something useful here. This book will point you in the right direction, allowing you to quickly grow your following and avoid wasting time on tried-and-true strategies.
Author: Gary Vaynerchuk
Link to buy: https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X/
Ratings: 4.6 out of 5 stars (from 2537 reviews)
Best Sellers Rank: #28,649 in Books
#37 in Web Marketing (Books)
#60 in E-commerce Professional (Books)
#249 in Entrepreneurship (Books)
