One Click
Richard L. Brandt is an award-winning journalist who has covered Silicon Valley for over two decades. He is well-known in the technology community as a former BusinessWeek correspondent who won a National Magazine Award.
Amazon is the most powerful ecommerce company in the world today. Amazon has grown tremendously in size, services, and revenue since its inception in 1995. Amazon is a wizardry that makes it the most sought-after successful company by every ecommerce savvy person. One Click delves into the origins of Amazon and how it grew into the multibillion-dollar corporation that it is today. Among the best books on E-Commerce, it is a must-read for anyone looking to make a name for themselves in the world of ecommerce.
Amazon's business model is deceptively simple: make online shopping so simple and convenient that customers will not hesitate. The button on every page almost sums it up: "Buy now with one click."
Why is Amazon so successful? Much of it is due to Jeff Bezos, the company's founder and CEO, whose distinct combination of personality traits and business strategy has propelled Amazon to the top of the online retail world. Bezos's rise from computer nerd to world-changing entrepreneur is chronicled by Richard Brandt.
Brandt has uncovered how Bezos makes decisions through interviews with Amazon employees, competitors, and observers. The ongoing evolution of Amazon is a case study in how to reinvent an entire industry, and it is one that businesses today ignore at their peril.
Author: Richard L. Brandt
Link to buy: https://www.amazon.com/One-Click-Jeff-Bezos-Amazon-com/dp/1591845858
Ratings: 4.1 out of 5 stars (from 293 reviews)
Best Sellers Rank: #179,964 in Books
#304 in Company Business Profiles (Books)
#378 in E-commerce Professional (Books)
#504 in Business Professional's Biographies
