Purple Cow

Seth Godin is the author of nineteen international best-sellers that have been translated into over 35 languages and have altered people's perspectives on marketing and work. Unleashing the Ideavirus was the most popular ebook ever published for a long time, and Purple Cow is the best-selling marketing book of the decade.

Today, you only have two options: be remarketed or be invisible. When the market is saturated with so many options, and customers no longer have to seek their needs but their wants, traditional marketing's many "Ps" (pricing, promotion, place, permission, to name a few) no longer work. Godin does an excellent job of convincing us right from the start of the book that: no matter how well we do, we are just invisible among thousands of similar products, unless we are a Purple Cow - something extraordinary and remarkable that stands out from the crowd.

To win the market, the author of Purple Cow encourages us to put a "purple cow" into everything we build, from product to marketing. In e-Commerce, for example, having a product, designing a website, or providing a service that is truly noticeable will save you a lot of time and effort in getting traffic and optimizing conversion. Everyone will seek you out if your product and service are exceptional. This book is an excellent source of inspiration for any modern entrepreneur seeking to make a difference in today's world.

Author: Seth Godin

Link to buy: https://www.amazon.com/gp/aw/d/014101640X/

Ratings: 4.5 out of 5 stars (from 2406 reviews)

Best Sellers Rank: #14,654 in Books

#1 in Product Management