E-Mail Marketing For Dummies
John Arnold is a marketing practitioner and marketing trainer. For Coca-Cola, Constant Contact, and The Mobile Marketing Association, he created training and certification programs. He also contributes to Entrepreneur Magazine Online with his piece "Marketing Tools & Technologies." He wrote Web Marketing All-in-One For Dummies and Mobile Marketing For Dummies.
Since the first edition of this book was published in 2007, a lot has changed in the world of e-mail marketing. With the explosive growth of social media and mobile devices, there are more opportunities than ever to target campaigns and maximize your e-mail marketing dollars. The latest edition of E-Mail Marketing For Dummies is packed with useful tips, whether you're an enterprise-level marketer employing a third-party e-mail marketing company or a small business owner doing everything yourself.
- Aids in the development of an email marketing strategy with measurable goals.
- Simplifies the list-building, message-creation, and results-tracking processes; provides legal assistance to ensure compliance with anti-spam laws
- demonstrates how to express your message while incorporating social media
- Describes how to monitor and analyze outcomes.
- Included are the top ten items you should not include in your communications, as well as much more.
With this simple strategy, you can get more out of your email marketing campaigns.
Author: John Arnold
Link to buy: https://www.amazon.com/Mail-Marketing-Dummies-John-Arnold/dp/0470947675/
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