Email Persuasion
Ian Brodie assists consultants, coaches, and other professionals in attracting and retaining more clients. He teaches them how to advertise effectively, how to establish themselves as industry leaders, and how to cultivate relationships and earn business through email marketing. Top Sales World magazine has named him one of the "Top 50 Global Thought Leaders in Marketing and Sales," and OpenView Labs named him one of the "Top 25 Global Influencers in Sales and Sales and Sales Management."
Email marketing has continuously outperformed all other marketing tactics, despite business trends coming and going. Marketing specialist Ian Brodie demonstrates the tactics that are currently working to empower professionals and small businesses to interact with new clients, create trust-based relationships, and produce more sales using email in Email Persuasion.
Inside the book you'll discover:
- The Customer Insight Mapping technique for developing a deep understanding of what your clients need and what will encourage them to buy from you.
- There are six proven subject line models that will ensure your emails are opened and read.
- The "optin formula" for finding the proper folks to sign up for your email list (and how to accelerate the growth of your subscriber list).
- How to engage and persuade your email recipients so that you may establish a loyal 'fan base' ready to buy from you.
- The advanced methods for converting email subscribers into paying customers (and why accepted wisdom on selling in emails is almost all wrong).
Author: Ian Brodie
Link to buy: https://www.amazon.com/Email-Persuasion-Captivate-Authority-Marketing/dp/0992763118/
Ratings: 4.5 out of 5 stars (from 234 reviews)
Best Sellers Rank: #276,945 in Books
#275 in Direct Marketing (Books)
