The New Email Revolution
Robert W. Bly is a marketing consultant and independent copywriter with over 35 years of experience in business-to-business and direct response marketing. He has written over 90 books, including The Copywriter's Handbook, which was named a "mini-classic of direct marketing" by the Direct Marketing Club of New York.
The average business employee reads and responds to email for more than thirteen hours per week. That's 675 hours or more—more than 28 days per year—spent on email. Wouldn't it be nice to reclaim some of that time?
Robert W. Bly Bly draws on decades of experience sending millions of emails in The New Email Revolution to help you reclaim that time. With this book in hand, you will be able to quickly and easily:
- Find templates for creating emails for a variety of situations.
- Be aware of the appropriate wording and optimal word length for email communication.
- Encourage recipients to read and respond to your emails.
- Know when it is legal and when it is not legal to send an email to someone you do not know.
- Add photos, graphics, audio, and video to your email messages.
- For each email you send, track the deliverability, bounce rate, open rate, and response rate.
- Write clearer, more engaging, and more persuasive email copy for each recipient.
Author: Robert W. Bly
Link to buy: https://www.amazon.com/New-Email-Revolution-Emails-Actually/dp/1510727914/
Ratings: 4.3 out of 5 stars (from 31 reviews)
Best Sellers Rank: #181,056 in Books
#12 in Email Administration
#19 in E-mail (Books)
#3,048 in Business & Investing Skills
