Email Marketing Rules
Chad S. White has published over 3,000 blog posts and articles on email marketing trends and best practices. He has held the position of head email marketing researcher for four of the top email service providers, including Oracle, Salesforce, ExactTarget, and Responsys, as well as Litmus and the Direct Marketing Association. Chad, a former Condé Nast and Dow Jones & Co. journalist, has been featured in over 100 magazines, including The New York Times, The Wall Street Journal, and Advertising Age.
Email Marketing Rules demystifies this critical channel by walking you through 150 best practices, providing thorough tactical checklists, and establishing long-term success frameworks. It is considered one of the best books on Email marketing.
The 3rd Edition of Email Marketing Rules, which has been updated and considerably enlarged, will assist you:
- Set appropriate program goals by comprehending "deep metrics" and correctly analyzing campaign, channel, and subscriber metrics.
- Create high-performance lists by identifying important subscriber acquisition sources, employing proper authorization practices, and sensibly managing inactives.
- Understanding the variables that cause mailbox providers to restrict senders will help you ensure that your emails get delivered.
- Create relevant messaging through clever subject lines, astute design, and astute targeting.
- Automate your message to target critical occasions and create highly engaging subscriber journeys.
- Create reliable workflows that reduce errors and increase productivity.
Author: Chad S. White
Link to buy: https://www.amazon.com/Email-Marketing-Rules-Checklists-Frameworks/dp/1546910638/
Ratings: 4.8 out of 5 stars (from 113 reviews)
Best Sellers Rank: #140,336 in Books
#159 in Direct Marketing (Books)
