The SaaS Email Marketing Playbook

Étienne is the author of Lean B2B: Build Products Businesses Want and the creator of three startups (Flagback, HireVoice, and Highlights). Thousands of entrepreneurs and innovators around the world use the Lean B2B technique to establish successful businesses.

No matter how good your product is, it's extremely probable that 40-60% of free trials will never see it again. This means that you could lose up to 60% of your hard-won signups. Do you simply let them go? Email marketing is one of the most profitable tasks of a SaaS company. It may be useful:

• enhance trial and onboarding conversions;
• decrease churn;
• increase monthly recurring income (MRR).

You might greatly raise your conversions by launching a single campaign today, and reap the advantages of that increase consistently and regularly, week after week. That is the allure of automation. Performance improved by focusing on sending the correct email to the right user at the right time, with increases in product onboarding completion, engagement, sales, and upgrades to yearly subscriptions.

The findings were clear after a lot of trial and error, lengthy hours, and comprehensive online searches. Email was more effective in generating money than:

• Increasing ad spending;
• Building new features in the hopes of increasing engagement
• Redesigning at the expense of trial and error.

The SaaS Email Marketing Playbook contains everything the author wish he knew about email before starting at LANDR: how and when to create new emails or In-App messages to influence your users' behaviors and purchase decisions; how to double, triple, or quadruple the performance of every single email you send; how to stand out in an increasingly crowded inbox; and how to create processes and structure to systematically grow an email market's performance. There are also seven deep dives in the book to assist you implement your onboarding, upsell, retention, referral, and behavioral sequences, among other things.

To send good emails, you don't need to be a master copywriter (or have one on your staff). To begin developing your business using email, you simply need the correct practices and information. Everything you need to develop, build, and improve your email marketing program is included in the SaaS Email Marketing Playbook.

The SaaS Email Marketing Playbook was created for companies who exhibit clear indicators of Product-Market Fit, such as selling to consumers or businesses, collecting monthly or yearly subscription rates, producing more than $2k MRR, and adding at least 200 email signups each week.

Author: Étienne Garbugli

Link to buy: https://www.amazon.com/SaaS-Email-Marketing-Playbook-Retention/dp/1777160405/

Ratings: 4.5 out of 5 stars (from 47 reviews)

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