Fusion

Denise Lee Yohn, author of What Great Brands Do and a prominent authority on establishing and positioning extraordinary brands, combines a fresh perspective, over twenty-five years of experience, and a flair for motivating audiences.

Internal culture + External brand = FUSION

For years, CEOs at firms such as Southwest, Starbucks, and Google have done something different that has propelled their companies to the top of lists of "the most admired companies," "best brands," and "excellent workplaces." They don't frequently discuss that "something" in terms of brand-culture fusion, but as author Denise Lee Yohn uncovers, aligning and integrating their brands and cultures is exactly how they've achieved success.

Brand and culture, on their own, are significant, underrated business drivers. However, Denise demonstrates that by fusing the two to form an interdependent and mutually reinforcing connection, you may develop organizational power that would not be attainable by growing one or the other alone. FUSION provides readers with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world-class brands.

Readers interested in workplace culture, brand management, strategy, leadership, employee experience, employee engagement, integration, branding, and organizational growth should read this.

Author: Denise Lee Yohn

Link to buy: https://www.amazon.com/Fusion-Integrating-Culture-Greatest-Companies/dp/1529359120/

Ratings: 4.7 out of 5 stars (from 121 reviews)

Best Sellers Rank: #864,098 in Books

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