No Rules Rules

Reed Hastings is an entrepreneur who cofounded Netflix in 1997 and has been the company's chairman and CEO since 1999. Erin Meyer is a professor at INSEAD, one of the world's best international business schools, and the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business. Her work has appeared in The New York Times, Harvard Business Review, and Forbes.com.

There has never been a corporation like Netflix before. It has sparked a revolution in the entertainment industry, generating billions of dollars in annual revenue while captivating the imaginations of hundreds of millions of people in over 190 countries. But, in order to reach these lofty heights, Netflix, which began in 1998 as an online DVD rental service, has had to reinvent itself numerous times. This kind of unprecedented flexibility would not have been conceivable without the counterintuitive and radical management concepts established by cofounder Reed Hastings from the start. Hastings challenged convention by rejecting conventional thinking and instead building a culture focused on freedom and responsibility, allowing Netflix to adapt and innovate as the needs of its members and the world have simultaneously altered.

Hastings established new norms by valuing people over processes, promoting innovation over efficiency, and providing staff with context rather than controls. There are no vacation or expenditure regulations at Netflix. At Netflix, adequate performance earns a large severance package, whereas hard work is unimportant. At Netflix, you don't strive to please your boss; instead, you provide honest feedback. Employees at Netflix do not require clearance, and the company pays market rates. The ramifications of Hastings and his team's unconventional beliefs were unknown and untested when they were initially devised. However, in a relatively short amount of time, their approaches resulted in unprecedented speed and boldness, and Netflix swiftly became one of the world's most beloved brands.

For the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world's most famous business thinkers, delve deeply into the contentious ideas at the heart of the Netflix mentality, producing results that are the envy of the business world. No Rules Rules is the fascinating and untold account of the philosophy behind one of the world's most innovative, imaginative, and successful companies, based on hundreds of interviews with current and former Netflix employees from around the world and never-before-told stories of trial and error from Hastings' own career.

Author: Erin Meyer and Reed Hastings

Link to buy: https://www.amazon.com/No-Rules-Netflix-Culture-Reinvention/dp/0593152387/

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