Good Chen

top 4
Phương Thảo

Good Chen, emanating from the vibrant streets of Kuala Lumpur, has emerged as a celebrated name in the mooncake industry since its inception. With a deep-rooted commitment to quality, freshness, and authenticity, the brand quickly garnered a devoted clientele. Over the years, Good Chen's innovative approach to traditional mooncake recipes and its passion for crafting flavors that cater to contemporary tastes have solidified its reputation as a trusted confectioner in the market.


One of the standout offerings from Good Chen is their "Musang King Durian Mooncake". This particular mooncake encapsulates the rich and creamy flavor of the Musang King durian, renowned as the 'King of Fruits' in Southeast Asia. With a decadent, thick durian paste filling, this mooncake is a true delight for durian aficionados. The outer crust, tender and slightly golden, is designed to complement the robust durian filling, ensuring a harmonious balance of textures and flavors. Good Chen’s dedication to sourcing the finest Musang King durians directly from durian orchards is a testament to their commitment to quality.


Good Chen’s approach to crafting their renowned mooncakes involves a meticulous blend of tradition and modernity. Utilizing high-quality flour for a perfectly smooth crust, the dough undergoes a process of folding and resting to achieve its signature flakiness. The fillings, crafted from premium ingredients, undergo strict quality checks, with an emphasis on sourcing fresh local produce to support local farmers. Leveraging both handcrafted techniques and advanced equipment, the mooncakes are produced in controlled environments ensuring consistent taste, texture, and appearance, while rigorous post-production checks uphold the brand's standard of excellence.


  • Price Range: MYR 20 - MYR 90
  • Founded: Late 20th Century
  • Headquarters: Kuala Lumpur, Malaysia
  • Official website: https://www.goodchen.com.my/
Screenshot of https://goodchen.com.my/products/my-melody-mugurumi-thermal-bag-online-package-baked-mooncake-
Screenshot of https://goodchen.com.my/products/my-melody-mugurumi-thermal-bag-online-package-baked-mooncake-
Video by 谷城饼栈GOOD CHEN

Top 10 Best Asian Mooncake Brands

  1. top 1 Wing Wah
  2. top 2 Ganso
  3. top 3 Wufangzhai
  4. top 4 Good Chen
  5. top 5 Bengawan Solo
  6. top 6 Kee Wah Bakery
  7. top 7 Oversea Enterprise Berhad
  8. top 8 Old Seng Choong
  9. top 9 Peony Jade
  10. top 10 Givral

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