Old Seng Choong

Old Seng Choong is a brand born out of respect for time-honored traditions and the desire to keep them alive for future generations. Established in 2016 by renowned Singaporean pastry chef Daniel Tay, this brand was named in tribute to his father’s original confectionery business set up in 1965. Old Seng Choong's mission was clear from its inception: to reintroduce and reignite the love for traditional pastries, with mooncakes taking a central role, especially during the Mid-Autumn Festival.

A true representation of the brand's innovative approach is the "Yuzu and Osmanthus Mooncake." It boasts a subtly tangy yuzu-infused lotus paste that contrasts perfectly with the sweetness of osmanthus flowers. The outer layer is soft yet firm, ensuring a delightful texture with each bite. The infusion of yuzu, a citrus fruit, with the fragrant osmanthus, creates a refreshing flavor profile, a deviation from the usual mooncake flavors yet rooted in traditional Asian palate preferences.

Old Seng Choong is a brand synonymous with meticulous craftsmanship. Delving into their mooncake-making process reveals an impressive blend of tradition and innovation. While the traditional steps of lotus paste preparation remain unchanged, the inclusion of ingredients like yuzu demands precision. Each ingredient is weighed accurately, and the mixing process is carefully monitored to achieve the perfect consistency and flavor. The mooncakes then undergo a controlled baking process, ensuring an even golden-brown hue without compromising moisture and taste.

The brand's commitment to quality extends to sourcing as well. Ingredients are primarily procured locally, but for specialized ingredients like yuzu, Old Seng Choong relies on international suppliers known for their authenticity and quality standards.

• Price Range: SGD 20 - SGD 70
• Founded: 2016
• Headquarters: Singapore
• Official website: https://oldsengchoong.com