Top 10 Best Asian Mooncake Brands

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Mooncakes symbolize tradition, celebration, and culinary artistry across Asia. This article delves into the top 10 best Asian mooncake brands, showcasing the ... read more...

  1. Top 1

    Wing Wah

    Established in 1950 in Hong Kong, Wing Wah is a beacon in the mooncake industry. Founded by Lau Pui-Hong, the aim was to capture the festive spirit of the Mid-Autumn Festival in each mooncake, bringing families closer during the celebration. From its inception as a modest storefront, Wing Wah's growth trajectory has seen it burgeon into a brand recognized not just in Hong Kong but across many Asian metropolises.


    A standout in Wing Wah's collection is the White Lotus Seed Paste Mooncake with Double Yolks. It's a symphony of flavors: the sweet, smooth, and slightly nutty white lotus seed paste is contrasted by the savory richness of double egg yolks. The filling is enveloped in a thin, golden-brown crust that's tender yet holds its shape, providing a slightly crumbly sensation with each bite. Every ingredient, from the Hunan-sourced premium lotus seeds to the perfectly preserved yolks, speaks volumes of Wing Wah's dedication to quality.


    Wing Wah's mastery in mooncake creation is a harmonious blend of age-old traditions and refined modern techniques. The crafting process starts with a distinct flour selection, ensuring that every crust offers a luscious, melt-in-the-mouth experience. Wing Wah's artisans, known for their skill and dedication, meticulously hand-prepare iconic fillings such as the cherished yolk and lotus blend. While traditional methods are at the heart of their creations, the brand also harnesses advanced culinary technology to guarantee precise uniformity, from the crust to the filling ratio.


    The choice of ingredients underscores the brand's commitment to quality, often opting for locally-grown products that embody freshness and authenticity. As each mooncake is fashioned, a rigorously controlled environment ensures optimal flavor retention. The culmination of the process sees a thorough inspection, verifying that each piece aligns with the exceptional standards Wing Wah has upheld for decades.


    • Price Range: HKD 280 - HKD 500
    • Founded: 1950
    • Headquarters: Hong Kong
    • Official website: https://wingwah.com
    Screenshot of https://www.wingwah.com/en/products/1-mooncake-series
    Screenshot of https://www.wingwah.com/en/products/1-mooncake-series
    Video by Sky Link TV 天下衛視官方頻道

  2. Top 2

    Ganso

    Tracing its roots back to 1935 in Shanghai, Ganso stands as an embodiment of culinary mastery and innovation in the realm of mooncakes. The brand, which translates to "Originator" in English, was the brainchild of Li Guokun. For Li, it wasn't merely about creating a mooncake; it was about recapturing the joy of the Mid-Autumn Festival and sharing it. From its initial days as a humble shop, Ganso has grown exponentially, now operating over 100 stores across China and gaining international acclaim.


    Ganso's Five Kernel Mooncake is a testament to their innovation in the world of traditional mooncakes. This delicacy boasts a filling blend of five different nuts and seeds, including almonds, walnuts, pumpkin seeds, sunflower seeds, and sesame seeds, providing a harmonious blend of textures and tastes. Each bite offers a crunchy texture from the nuts, balanced with the sweet and savory symphony of the blended seeds. The outer layer is a thin, soft crust that complements the rich filling. By crafting such unique mooncakes, Ganso establishes its avant-garde approach, while still paying homage to tradition.


    Ganso's mooncake artistry lies at the intersection of tradition and precision. Initiating the crafting process with the finest flour selections, Ganso ensures an exquisite and tender crust that is consistent across every mooncake. While embracing its roots by hand-preparing many of its classic fillings, such as the renowned bean paste, Ganso also leverages modern technology to achieve consistent mooncake shapes and sizes.


    Their commitment to excellence extends to ingredient selection, emphasizing purity and flavor. Locally-sourced ingredients take precedence, reflecting Ganso's dedication to support local communities and guarantee freshness. Throughout the crafting process, temperature and humidity controls are meticulously managed, and a rigorous final quality inspection is the last gatekeeper, ensuring each mooncake resonates with the premium standard Ganso is celebrated for.


    • Price Range: CNY 150 - CNY 400
    • Founded: 1935
    • Headquarters: Shanghai, China
    • Official website: https://ganso.com.cn
    Screenshot of http://www.ganso.com.cn/
    Screenshot of http://www.ganso.com.cn/
    Video by 元祖
  3. Top 3

    Wufangzhai

    Established in 1875, Wufangzhai holds a unique position as one of the oldest mooncake brands, emanating from Jiaxing, Zhejiang Province. Conceived by the vision of Guo Yuqing, the brand aimed to honor and enliven the tradition of the Mid-Autumn Festival with mooncakes that tell a story. Starting with a single workshop, Wufangzhai's journey over the past century has seen it transform into an influential culinary entity, renowned both nationally and internationally for its unparalleled quality.


    One of Wufangzhai’s signature masterpieces is the “Jiaxing Meat-filled Mooncake”. This savory delight contrasts the predominantly sweet mooncakes found in many brands. The filling is a fragrant combination of rose sauce, stewed pork, and an assortment of finely chopped nuts, providing a mouthful of rich and aromatic flavors. Encased in a tender, slightly chewy crust that’s imprinted with the brand’s signature design, it serves as a delicious testament to Wufangzhai's dedication to authenticity, whilst infusing innovation.


    Wufangzhai's legacy in mooncake craftsmanship is built on a deep respect for traditional methods fused with modern innovations. Each mooncake's journey begins with a carefully chosen high-grade flour, promising a bite that's both rich and delicate. Wufangzhai's artisans handcraft many of their signature fillings, like the esteemed lotus seed paste, emphasizing the brand's dedication to preserving age-old techniques. However, in the quest for perfection, modern equipment is also employed to ensure uniformity in each mooncake.


    A meticulous ingredient sourcing process, with an emphasis on local produce, guarantees the freshest flavors, showcasing Wufangzhai's commitment to quality and community. Every step of the production process, carried out under controlled conditions, culminates in a stringent final inspection, ensuring each mooncake stands as a testament to Wufangzhai's esteemed standards.


    • Price Range: CNY 200 - CNY 450
    • Founded: 1875
    • Headquarters: Jiaxing, Zhejiang Province, China
    • Official website: https://wufangzhai.com
    Screenshot of https://www.smzdm.com/p/91061154/
    Screenshot of https://www.smzdm.com/p/91061154/
    Screenshot of https://product.suning.com/0070212811/10588769865.html
    Screenshot of https://product.suning.com/0070212811/10588769865.html
  4. Top 4

    Good Chen

    Good Chen, emanating from the vibrant streets of Kuala Lumpur, has emerged as a celebrated name in the mooncake industry since its inception. With a deep-rooted commitment to quality, freshness, and authenticity, the brand quickly garnered a devoted clientele. Over the years, Good Chen's innovative approach to traditional mooncake recipes and its passion for crafting flavors that cater to contemporary tastes have solidified its reputation as a trusted confectioner in the market.


    One of the standout offerings from Good Chen is their "Musang King Durian Mooncake". This particular mooncake encapsulates the rich and creamy flavor of the Musang King durian, renowned as the 'King of Fruits' in Southeast Asia. With a decadent, thick durian paste filling, this mooncake is a true delight for durian aficionados. The outer crust, tender and slightly golden, is designed to complement the robust durian filling, ensuring a harmonious balance of textures and flavors. Good Chen’s dedication to sourcing the finest Musang King durians directly from durian orchards is a testament to their commitment to quality.


    Good Chen’s approach to crafting their renowned mooncakes involves a meticulous blend of tradition and modernity. Utilizing high-quality flour for a perfectly smooth crust, the dough undergoes a process of folding and resting to achieve its signature flakiness. The fillings, crafted from premium ingredients, undergo strict quality checks, with an emphasis on sourcing fresh local produce to support local farmers. Leveraging both handcrafted techniques and advanced equipment, the mooncakes are produced in controlled environments ensuring consistent taste, texture, and appearance, while rigorous post-production checks uphold the brand's standard of excellence.


    • Price Range: MYR 20 - MYR 90
    • Founded: Late 20th Century
    • Headquarters: Kuala Lumpur, Malaysia
    • Official website: https://www.goodchen.com.my/
    Screenshot of https://goodchen.com.my/products/my-melody-mugurumi-thermal-bag-online-package-baked-mooncake-
    Screenshot of https://goodchen.com.my/products/my-melody-mugurumi-thermal-bag-online-package-baked-mooncake-
    Video by 谷城饼栈GOOD CHEN
  5. Top 5

    Bengawan Solo

    Originating from the dynamic city-state of Singapore, Bengawan Solo has been a household name since 1979. Founded by Anastasia Tjendri-Liew, the brand began as a humble endeavor to bring the authentic tastes of Indonesian cakes and pastries to the masses. Over the decades, Bengawan Solo has transitioned from a single outlet to over 40, becoming an emblem of quality confectionery in the region and preserving the rich culinary traditions of Southeast Asia.


    Taking pride of place in their extensive mooncake offerings is the "Pandan Mooncake". Infused with the aromatic essence of pandan leaves, a staple in Southeast Asian cuisine, this mooncake boasts a smooth, creamy filling that's both fragrant and subtly sweet. The outer crust is delicate and thin, ensuring that each bite offers a harmonious blend of the pandan filling and the mooncake skin. Another noteworthy feature of Bengawan Solo's mooncakes is their emphasis on using natural coloring and flavors, prioritizing health alongside taste.


    Bengawan Solo is renowned for its dedication to preserving traditional flavors while introducing innovative methods to its mooncake craftsmanship. Every mooncake begins its journey with high-grade flour selected for the crust, ensuring a delicate bite. The brand's commitment to authenticity sees them hand-preparing their classic fillings, such as the well-loved lotus seed paste. However, Bengawan Solo also uses modern culinary equipment to maintain a standard uniformity in its mooncakes. To guarantee unmatched flavor and freshness, the brand prioritizes premium ingredients, many of which are sourced locally from trusted suppliers. Meticulous temperature and environment controls during the baking process, paired with rigorous post-baking inspections, ensure that each mooncake upholds the Bengawan Solo standard of perfection.


    • Price Range: SGD 14 - SGD 60
    • Founded: 1979
    • Headquarters: Singapore
    • Official website: https://bengawansolo.sg
    Screenshot of https://bengawansolo.sg/mooncakes-html
    Screenshot of https://bengawansolo.sg/mooncakes-html
    Screenshot of https://www.misstamchiak.com/amk-hub-mooncakes-2019/
    Screenshot of https://www.misstamchiak.com/amk-hub-mooncakes-2019/
  6. Top 6

    Kee Wah Bakery

    From its inception in 1938, Kee Wah Bakery has firmly established itself as one of Hong Kong's most revered traditional bakeries. The brainchild of Mr. Wong Yip Wing, Kee Wah started as a small grocery store in Yau Ma Tei. However, its commitment to quality and authenticity saw the brand transitioning into a beloved bakery specializing in Chinese pastries, especially mooncakes. Today, with branches spread across the globe, from the US to Taiwan, Kee Wah Bakery's prominence has only amplified, embodying the essence of Hong Kong's culinary traditions.


    A standout in Kee Wah's extensive mooncake collection is the "Supreme Mixed Nuts Mooncake". This mooncake offers a delightful medley of almonds, walnuts, peanuts, sesame, and guava, complemented by a hint of spiced rum. It's a symphony of textures and flavors, with the crunch of nuts harmonizing beautifully with the soft and flavorful paste. The mooncake is encased in a thin, golden-brown crust, adorned with the bakery's iconic imprints, making it both a treat for the palate and the eyes. Kee Wah Bakery's insistence on using time-honored recipes ensures that the mooncake's taste is reminiscent of traditional Mid-Autumn Festival celebrations.


    Kee Wah Bakery's reputation as a leading mooncake producer stems from its uncompromising commitment to quality and tradition. The process begins with the finest flour chosen for the outer crust, promising a rich and textured experience. While Kee Wah stays true to traditional handcrafting methods for certain mooncake variants, it doesn't shy away from employing modern machinery to guarantee consistency in weight and shape.


    The brand's stringent quality checks, especially for its legendary fillings like red bean or lotus seed paste, ensure only the purest ingredients make the cut. Emphasizing locally sourced ingredients, Kee Wah supports regional producers and ensures unparalleled freshness. The entire crafting process is carried out under optimized conditions, and each mooncake undergoes a final inspection to guarantee it meets Kee Wah Bakery's esteemed standards.


    • Price Range: HKD 100 - HKD 500
    • Founded: 1938
    • Headquarters: Hong Kong
    • Official website: https://keewah.com
    Screenshot of https://keewah.com/hk/corporate-sale
    Screenshot of https://keewah.com/hk/corporate-sale
    Video by Kee Wah Bakery 奇華餅家
  7. Top 7

    Oversea Enterprise Berhad

    Oversea Enterprise Berhad has been a beacon of culinary excellence within Malaysia's gastronomic landscape since 1977. Established by Mr. Yu Soo Chye, the brand began as a simple restaurant in Ipoh, showcasing authentic Cantonese cuisine. Over time, its reputation for delivering premium quality and authentic tastes propelled the brand to venture into mooncake manufacturing. Today, Oversea Enterprise Berhad is not just renowned for its mouthwatering dishes but also its delectable range of mooncakes that capture the essence of the Mid-Autumn Festival.


    The "Pure Lotus with Single Yolk" mooncake by Oversea is a classic favorite. A masterful blend of smooth lotus paste coupled with a savory egg yolk, this mooncake is the epitome of balance between sweetness and richness. Encased in a soft, slightly chewy crust with ornate designs, every bite offers a juxtaposition of textures and flavors, transporting the consumer to age-old Mid-Autumn celebrations. This mooncake's distinction lies in its simplicity, hinging on high-quality ingredients and expert craftsmanship.


    Oversea Enterprise Berhad's dedication to quality and craftsmanship is meticulous. The manufacturing process is a harmonious blend of modern techniques and traditional practices. Each mooncake undergoes a meticulous preparation phase. The lotus seeds are soaked overnight, then steamed and ground into a fine paste. The yolks, sourced from carefully selected duck farms, are expertly cured and integrated into the mooncake. This attention to detail is echoed in the baking phase where each mooncake is baked to perfection, ensuring a golden-brown hue and a delectably soft texture.


    In terms of sourcing, Oversea is unwavering. Ingredients, from the lotus seeds to the salted egg yolks, are procured from certified suppliers who share the brand's commitment to quality, ensuring that every mooncake offers a bite of authentic tradition.


    • Price Range: MYR 20 - MYR 80
    • Founded: 1977
    • Headquarters: Kuala Lumpur, Malaysia
    • Official website: https://oversea.com.my
    Screenshot of https://www.overseamy.com/
    Screenshot of https://www.overseamy.com/
    Video by Oversea My
  8. Top 8

    Old Seng Choong

    Old Seng Choong is a brand born out of respect for time-honored traditions and the desire to keep them alive for future generations. Established in 2016 by renowned Singaporean pastry chef Daniel Tay, this brand was named in tribute to his father’s original confectionery business set up in 1965. Old Seng Choong's mission was clear from its inception: to reintroduce and reignite the love for traditional pastries, with mooncakes taking a central role, especially during the Mid-Autumn Festival.


    A true representation of the brand's innovative approach is the "Yuzu and Osmanthus Mooncake." It boasts a subtly tangy yuzu-infused lotus paste that contrasts perfectly with the sweetness of osmanthus flowers. The outer layer is soft yet firm, ensuring a delightful texture with each bite. The infusion of yuzu, a citrus fruit, with the fragrant osmanthus, creates a refreshing flavor profile, a deviation from the usual mooncake flavors yet rooted in traditional Asian palate preferences.


    Old Seng Choong is a brand synonymous with meticulous craftsmanship. Delving into their mooncake-making process reveals an impressive blend of tradition and innovation. While the traditional steps of lotus paste preparation remain unchanged, the inclusion of ingredients like yuzu demands precision. Each ingredient is weighed accurately, and the mixing process is carefully monitored to achieve the perfect consistency and flavor. The mooncakes then undergo a controlled baking process, ensuring an even golden-brown hue without compromising moisture and taste.


    The brand's commitment to quality extends to sourcing as well. Ingredients are primarily procured locally, but for specialized ingredients like yuzu, Old Seng Choong relies on international suppliers known for their authenticity and quality standards.


    • Price Range: SGD 20 - SGD 70
    • Founded: 2016
    • Headquarters: Singapore
    • Official website: https://oldsengchoong.com
    Screenshot of https://www.oldsengchoong.com/pages/shop-all-mooncake?uff_sdt3qb_tags=Mid-Autumn%202023
    Screenshot of https://www.oldsengchoong.com/pages/shop-all-mooncake?uff_sdt3qb_tags=Mid-Autumn%202023
    Screenshot of https://www.oldsengchoong.com/pages/shop-all-mooncake?uff_sdt3qb_tags=Mid-Autumn%202023
    Screenshot of https://www.oldsengchoong.com/pages/shop-all-mooncake?uff_sdt3qb_tags=Mid-Autumn%202023
  9. Top 9

    Peony Jade

    Peony Jade is an emblematic brand that has graced Singapore's culinary scene with its authentic and innovative offerings. Originating in 2004, Peony Jade initially began its journey as a restaurant, offering premium Szechuan and Cantonese dishes. However, as the Mid-Autumn festival's essence resonated deeply with the brand, Peony Jade ventured into crafting mooncakes that mirrored its overarching philosophy of quality and tradition with a hint of modern flair.


    Amongst its diverse array of mooncakes, the "Mao Shan Wang Durian Snowskin Mooncake" stands out as a true testament to Peony Jade's innovative prowess. This mooncake delicately captures the pungent and creamy essence of the Mao Shan Wang durian, a top-tier variety of this tropical fruit. Encased in a velvety, chewy snowskin, the filling's richness melds beautifully with the soft exterior, making every bite a luxurious experience. The mooncake not only satisfies durian aficionados but also introduces the uninitiated to this 'King of Fruits' in a delightful manner.


    Peony Jade's commitment to craftsmanship is palpable in each mooncake they craft. The Mao Shan Wang durian pulp is meticulously sourced from plantations known for their premium produce. Upon arrival, the pulp undergoes a rigorous quality check before being gently blended to create the mooncake's luscious filling. The snowskin, meanwhile, demands exacting precision in its preparation. It should be soft yet resilient, capable of holding the filling without being overpowered by it. The temperature-controlled environment in which these mooncakes are crafted ensures the preservation of flavors and textures.


    Furthermore, Peony Jade emphasizes sustainable sourcing, prioritizing suppliers who adhere to environmentally friendly practices, ensuring that each mooncake is not only a treat for the palate but also kind to Mother Earth.


    • Price Range: SGD 25 - SGD 80
    • Founded: 2004
    • Headquarters: Singapore
    • Official website: https://peonyjade.com
    Screenshot of https://www.cnygoodies.sg/peony-jade-mooncake/
    Screenshot of https://www.cnygoodies.sg/peony-jade-mooncake/
    Video by Miss Tam Chiak
  10. Top 10

    Givral

    Givral, a name that resonates with tradition and excellence, stands proud in the world of Vietnamese patisseries. Its roots can be traced back to Saigon in 1950 when it was founded by a Frenchman. What began as a simple bakery soon became a beloved destination, blending European baking finesse with Vietnamese taste preferences. As time evolved, so did Givral's offerings. Among these, their mooncakes garnered significant attention, gracefully amalgamating the brand's rich history with Vietnam's Mid-Autumn Festival traditions.


    A beacon of Givral's innovative spirit is their "Mixed Nuts Mooncake". This particular creation showcases a harmonious blend of almonds, walnuts, and peanuts, complemented by the subtle sweetness of dried fruits. Encased within a thin, golden-brown crust, the filling's crunchy and chewy texture offers an orchestra of flavors in every bite. This mooncake does more than satisfy the palate; it tells a tale of the East meeting the West, where traditional Vietnamese ingredients dance seamlessly with European baking techniques.


    Diving deeper into Givral's mooncake creation process reveals an institution where tradition and modernity coexist. While age-old recipes form the foundation, contemporary culinary techniques refine the outcome. Ingredients are handpicked, ensuring that only the freshest nuts and fruits make it to the filling. The crust undergoes a meticulous preparation process, ensuring uniformity in taste and appearance. Baking is performed under controlled conditions, optimizing temperature and time to achieve that signature Givral golden hue.


    The brand's commitment to quality doesn't stop there; Givral also places significant emphasis on sourcing sustainably. By collaborating with local farmers and encouraging ethical farming practices, Givral ensures that each mooncake is a product of love, care, and responsibility.


    • Price Range: VND 90,000 - VND 250,000
    • Founded: 1950
    • Headquarters: Ho Chi Minh City, Vietnam
    • Official website: https://givralbakery.com.vn
    Screenshot of https://givralbakery.com.vn/moon-cake-2023.html
    Screenshot of https://givralbakery.com.vn/moon-cake-2023.html
    Video by Bánh trung thu Givral



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