Lean Analytics
For nearly two decades, Alistair Croll has worked as an entrepreneur, author, and public speaker. During that time, he has worked on a number of areas, including web performance, big data, cloud computing, and startups. He co-founded the web performance business Coradiant in 2001 (which was acquired by BMC in 2011), and since then has started Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival, and several more early-stage startups.
Benjamin Yoskovitz is an online entrepreneur with over 15 years of expertise. While still in college, he founded his first company in 1996. In 2007, he co-founded Standout Jobs, a B2B recruitment software startup. Venture and angel investors contributed $1.8 million to the company. Ben co-founded Year One Labs in 2010 after leaving Standout Jobs.
"Markets that don't exist don't care how smart you are," Marc Andreesen once said. Whether you're a company founder attempting to disrupt an industry or an intrapreneur attempting to effect change from within, your greatest danger is creating something that no one wants.
Lean Analytics can assist. You may validate whether a problem is real, locate the relevant clients, and decide what to develop, how to monetise it, and how to spread the word by monitoring and evaluating as you expand. Concentrating on the One Metric That Matters to Your Business Right Now provides you with the concentration you need to move forward—as well as the discipline to know when to change course.
The book, written by Alistair Croll and Ben Yoskovitz, lays out practical, tried-and-true techniques to take your firm from basic concept through product/market fit and beyond. The book is an excellent, practical guide for Lean Startup practitioners everywhere, packed with over 30 case studies and based on a year of interviews with over a hundred founders and investors.
Author: Alistair Croll and Benjamin Yoskovitz
Link to buy: https://www.amazon.com/Lean-Analytics-Better-Startup-Faster/dp/1449335675/
Ratings: 4.6 out of 5 stars (from 456 reviews)
Best Sellers Rank: #67,551 in Books
#9 in Business Development
#26 in Business Entrepreneurship
#39 in Business Statistics
