Loved: How to Rethink Marketing for Tech Products
Martina Lauchengco is a Silicon Valley Product Group product marketing partner and a partner at Costanoa Ventures, a boutique early-stage venture funding firm. Martina worked with Microsoft and Netscape, two of the most influential technology businesses of all time, before moving on to advise startups and Fortune 500 corporations.
Even the best things can fail in the marketplace. Why? Products with better product marketing outperform them. Good product marketing distinguishes between "also-ran" and "leader" products. Nonetheless, product marketing is frequently misconstrued. Although it comprises client segmentation, product positioning, product collateral creation, and sales team support, successful product marketing accomplishes much more. It guides the finest way to sell your product. It influences how the rest of the world perceives your product and category. It motivates others to share your product's tale.
LOVED, the third book in the bestseller series that includes INSPIRED and EMPOWERED, covers the principles of best-in-class product marketing for product teams, marketers, entrepreneurs, and any leader with a product and a vision.
Martina Lauchengco, a former product and marketing leader at Microsoft and Netscape, as well as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, shares her personal experiences to make LOVED the definitive guide to modern product marketing.
With dozens of anecdotes from the trenches of market leaders as well as newer businesses with products that are just getting started, the book demonstrates:
- the importance of product marketing to the success of any product
- the essential abilities and actions needed to succeed the four fundamentals of product marketing and how to use them
- how to recruit, manage, and arrange product marketing
- how product marketers improve critical collaboration with other departments
- Frameworks, tools, and agile marketing strategies on a single sheet that serve to simplify and elevate product marketing
Loved: How to Rethink Marketing for Tech Products is an invitation to reconsider outdated conceptions of product marketing in favor of a more dynamic, customer- and market-centric approach that generates raving fans and helps items reach their full market potential. It is among the best books on business development
Author: Martina Lauchengco
Link to buy: https://www.amazon.com/Loved-Rethink-Marketing-Products-Silicon/dp/1119703646/
Ratings: 4.8 out of 5 stars (from 68 reviews)
Best Sellers Rank: #18,177 in Books
#3 in Business Development
#6 in Industrial Product Design
#8 in Business Entrepreneurship
