Running Lean

Ash Maurya is the designer of the one-page business modeling tool "Lean Canvas" and the author of the international bestseller "Running Lean: How to Iterate from Plan A to a Plan That Works." "Scaling Lean: Master the Key Metrics for Startup Growth" is his new book. Ash has received accolades for providing some of the greatest and most practical advise for entrepreneurs and intrapreneurs all over the world. Ash has established a systematic process for increasing the odds of success based on Lean Startup, Customer Development, and Bootstrapping techniques, motivated by the hunt for better and faster ways to build successful products.

We're producing more goods than ever before, but the majority of them fail—not because we can't finish what we want to do, but because we waste time, money, and effort on the wrong thing. What we need is a methodical approach to fast assessing product concepts and increasing our chances of success. Running Lean makes that promise.

Ash Maurya walks you through a precise method for attaining product/market fit for your nascent firm in this fascinating book. You'll pick up ideas and concepts from a variety of innovative approaches, such as the Lean Startup, business model design, design thinking, and Jobs-to-Be-Done. This revised edition explains the foundation for continual innovation and follows one entrepreneur's journey from original vision to a viable company model.

• Using a one-page breakdown, deconstruct your concept. Stress-test your idea for desirability, viability, and practicality using Lean Canvas.
• Establish significant milestones on a traction roadmap.
• Increase your team's speed, learning, and focus.
• Prioritize the appropriate actions at the appropriate time.
• Discover how to conduct successful customer interviews.
• Involve your customers throughout the development process.
• Test your product on a regular basis with smaller, faster iterations.
• Find a scalable and repeatable business model.

Author: Ash Maurya

Link to buy: https://www.amazon.com/Running-Lean-Iterate-Plan-Works/dp/1098108779/

Ratings: 4.9 out of 5 stars (from 19 reviews)

Best Sellers Rank: #39,664 in Books

#4 in E-Commerce (Books)

#6 in Business Development

#17 in Business Entrepreneurship