LG

LG is a Korean multinational heavy industry corporation with its head office located in Seoul city. The products of this group include: consumer electronics, telecommunications equipment, smart phones (but discontinued in 2021), semiconductors, batteries and chemical products, ... The Group currently owns many subsidiaries, most of which are operating under the parent brand's name, including leading important units such as LG Electronics.

LG's globally used tagline today is LG - Life's Good.

LG is one of the largest, most important and influential Chaebols in the economic, cultural - political life in Korea, contributing significantly to the gross domestic product (GDP), the total national (GNP), as well as in the process of promoting the country's industrialized economy.

LG's pricing strategy mainly consists of products with reasonable margins. LG offers a wide range of products catering to customers for low to high prices. When the company initially launched its products in India, it offered them a premium price. But then when the company opened a production unit and lowered the price of the product, the company's sales volume increased.

Outstanding LG products:

• 9.0kg/5.0kg, AI Direct Drive™ Washer Dryer with Steam™, ThinQ™
• 360° purification with 6 step filtration, PM 1.0 Sensor & Wi-Fi enabled
• LG Dishwasher with TrueSteam® , QuadWash® , Inverter Direct Drive Technology