Predictable Revenue
Predictable Revenue by Aaron Ross is about developing a sales process that consistently generates new customers. Ross has over 20 years of sales experience and has used his knowledge to create this book.
Ross argues in this book that most businesses rely on luck and intuition rather than establishing a repeatable process. He walks you through the process of creating and implementing a sales funnel that will produce consistent results. Predictable Revenue is a great sales book about developing and implementing a predictable sales process for your company.
The book is divided into two parts. Part 1 describes the sales process as well as the framework that Ross uses to create it. Part 2 explains how to apply this framework to create a sales funnel for your company. There are numerous case studies and examples of how the predictability process works. This book is a must-read if you want to improve your company's sales process. It is highly recommended for CEOs, Sales VPs, and entrepreneurs looking to develop a strategic sales process.
Author: Aaron Ross and Marylou Tyler
Link to buy: https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213/ref=mp_s_a_1_1