To Sell Is Human

Daniel Pink explores the idea that everyone is in sales in his book To Sell is Human: The Surprising Truth About Moving Others. He contends that whether at work or at home, we are constantly selling ourselves and our ideas to others. The book provides insights and tips for improving our sales interactions.

He investigates how selling has changed over time and how it is likely to change in the future. Pink provides insights into the new techniques and strategies required for today's sales success. He claims that selling is now everyone's job. Furthermore, knowing the ABCs of sales- Attunement, Buoyancy, and Clarity- can help you succeed.

Furthermore, he emphasizes the importance of believing in your product and selling it to convince customers that it will improve their lives. Pink frequently uses personal examples to illustrate points in this book. He was one of the first sales leaders to have a son in an early sales role, and he frequently talks about the lessons he learned from this experience. To Sell Is Human is chock-full of fascinating facts and stories about how sales work.

Author: Daniel H. Pink

Link to buy: https://www.amazon.com/gp/aw/d/1594487154/ref=tmm_hrd_swatch_0