SPIN Selling
Among the best books on sales, SPIN Selling is a method of increasing the effectiveness of your sales approach. It is one of the most highly regarded sales methods, having been developed from research studies by the top 35,000 sales calls and being used by millions of sales forces worldwide. If you want to become a better salesperson, Neil Rackman's book 'SPIN selling' is a must-read. It is one of the best sales books for teaching salespeople how to handle objections appropriately during sales and close more deals by making better first impressions.
If you've never heard of the SPIN selling strategy, it entails asking prospects the following questions:
- Situation
- Problem
- Implication
- Need-payoff
Rackham's detailed research over the years resulted in the book, which is full of useful tips and techniques. It entails using evidence to back up your claim. This proof can come from a variety of sources, such as customer data, surveys, case studies, and competitive analysis.
Author: Neil Rackham
Link to buy: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136/ref=mp_s_a_1_1
