Smart Brevity
Jim VandeHei is the co-founder, CEO, and Chairman of Axios, a media firm dedicated to breaking news and unique insights in business, politics, technology, and the world. Mike Allen is a co-founder of Axios, a news and information platform focused on business, technology, politics, and other future-oriented issues. Roy Schwartz is the co-founder and President of Axios, a media organization that focuses on breaking news and important insights in business, politics, technology, and the world.
You are squandering your reader's time. In six words, here's how to change: Confidence is expressed through brevity. Fear is represented by length.
This driving idea propelled Politico and subsequently Axios to prominence as major media outlets. It's also in the DNA of Smart BrevityTM, an Axios spin-off that teaches Fortune 500 corporations, organizations, professional writers, and others how to get their point out in less than a minute. They've now condensed their findings into a must-read guide—and manifesto—for writing effectively in the digital age.
Smart Brevity is a system and strategy that teaches anyone who works with words how to think more sharply, communicate more clearly, and save time for their readers. It's all about saying more with less. And how to clean out and redefine your thinking on a deeper level.
You'll learn how to write a muscular tease, which will pique your reader's interest. How to write a "lede"—a brief, punchy, memorable starting statement. How to summarize, prioritize, weigh, and narrow down your most important points. There are plenty of suggestions for selecting the appropriate words, breaking bad habits (hello, irony), and remaining controversial. And some general guidelines: Would you read it if it hadn't been written by you?
We're drowning in words these days. When the writers worked at The Washington Post, site trackers showed an eye-opening fact: almost no one clicked past the first page of a piece. Here's how to overcome weariness and ensure that your message is ultimately and completely received.
Author: Jim Vande, HeiMike Allen and Roy Schwartz
Link to buy: https://www.amazon.com/Smart-Brevity-Power-Saying-More/dp/1523516976/
Best Sellers Rank: #2,767 in Books
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