The Copywriter's Handbook
Robert W. Bly is a freelance copywriter who specializes in B2B, digital, and direct marketing. He has written 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and he has been on CNBC and CBS's Hard Copy.
Copywriters, multichannel marketers, creative directors, freelance writers, marketing managers... even small business owners and information marketers will benefit from this book. The Copywriter's Handbook reveals hundreds of copywriting techniques that will help you write clear, persuasive print and online ads, emails, and websites that garner more attention and sell more things.
Among the suggestions revealed:
- 8 effective headlines and how to use them
- The 5-Step "Motivating Sequence" to Increase Sales and Profits
- 10 strategies for increasing landing page conversion rates
- 15 ways for increasing email open and click-through rates
- How to make effective "lead magnets" that double response rates
- The "4 S" method for creating clear, short, and persuasive copy
This completely rewritten fourth edition contains all new critical material for mastering copywriting in the digital age, such as advice on content marketing, online videos, and high-conversion landing sites, as well as completely updated resources.
The Copywriter's Handbook by Robert W. Bly is still the definitive guide for everyone who writes or works with copy.
Author: Robert W. Bly
Link to buy: https://www.amazon.com/Copywriters-Handbook-Step-Step-Writing/dp/1250238013/
Ratings: 4.7 out of 5 stars (from 860 reviews)
Best Sellers Rank: #13,534 in Books
#15 in Business Writing Skills (Books)
#17 in Advertising (Books)
#18 in Direct Marketing (Books)
