William Zinsser is an author, editor, and educator. He began his career as a reporter for the New York Herald Tribune and has since written consistently for major publications. He was the master of Yale's Branford College in the 1970s. Writing to Learn and Writing About Your Life are two of his 17 works, which cover everything from baseball to music to American travel. He is a professor at the New School in New York.

On Writing Well has been lauded for its good instruction, lucidity, and loving tone. It's a book for everyone who wants to learn how to write or who has to write to get through the day, which is nearly everyone these days thanks to e-mail and the Internet.

On Writing Well provides essential principles as well as the insights of a prominent writer and instructor, whether you wish to write about people or places, science and technology, business, sports, the arts, or yourself in the increasingly popular memoir genre. With over a million copies sold, this book has endured the test of time and continues to be a great resource for authors and aspiring writers.

Author: William Zinsser

Link to buy: https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548/

Ratings: 4.7 out of 5 stars (from 3673 reviews)

Best Sellers Rank: #2,434 in Books

#1 in Business Writing Skills (Books)

#2 in Authorship Reference

#3 in Business Encyclopedias

Donald Miller is the founder and CEO of Business Made Simple, an online platform that teaches business professionals what they need to know to grow a business and increase their personal value in the marketplace. He hosts the Business Made Simple podcast and has written several books, including the best-selling Building a StoryBrand.

Nobody will buy your product if you use the wrong words to describe it. Marketers and business owners struggle to connect with their customers successfully, costing them and their firms millions of dollars in lost income.

Donald Miller knows firsthand how difficult it is for business owners to effectively cut through the noise to reach their clients in a world plagued with frequent, on-demand diversions. In Building a StoryBrand, he reveals the tried-and-true system he developed to help you engage and actually impact clients.

The StoryBrand approach is a tried-and-true answer to the problem that company leaders have while discussing their organizations. Customers that do not grasp what you can do for them and are unwilling to interact will cost you potential sales, customer engagement chances, and much more if you do not have a clear, unambiguous message.

Donald Miller shows marketers and company owners how to leverage the seven universal characteristics of effective stories to radically enhance how they engage with clients and develop their businesses in Building a StoryBrand. The book is one of the best books on business writing.

His tried-and-true process has assisted thousands of businesses in engaging with their existing consumers, giving them the ultimate competitive advantage. Building a Brand teaches you how to do this by teaching you:

The seven universal story points that all humans respond to; the true reasons customers buy; how to simplify a brand message so that people understand it; and how to produce the most effective messaging for websites, brochures, and social media.

Building a StoryBrand will forever change the way you talk about who you are, what you do, and the unique value you bring to your customers, whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band.

Author: Donald Miller

Link to buy: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/

Ratings: 4.7 out of 5 stars (from 6641 reviews)

Best Sellers Rank: #2,554 in Books

#1 in Web Marketing (Books)

#2 in Business Writing Skills (Books)

#3 in E-commerce Professional (Books)

Jim VandeHei is the co-founder, CEO, and Chairman of Axios, a media firm dedicated to breaking news and unique insights in business, politics, technology, and the world. Mike Allen is a co-founder of Axios, a news and information platform focused on business, technology, politics, and other future-oriented issues. Roy Schwartz is the co-founder and President of Axios, a media organization that focuses on breaking news and important insights in business, politics, technology, and the world.

You are squandering your reader's time. In six words, here's how to change: Confidence is expressed through brevity. Fear is represented by length.

This driving idea propelled Politico and subsequently Axios to prominence as major media outlets. It's also in the DNA of Smart BrevityTM, an Axios spin-off that teaches Fortune 500 corporations, organizations, professional writers, and others how to get their point out in less than a minute. They've now condensed their findings into a must-read guide—and manifesto—for writing effectively in the digital age.

Smart Brevity is a system and strategy that teaches anyone who works with words how to think more sharply, communicate more clearly, and save time for their readers. It's all about saying more with less. And how to clean out and redefine your thinking on a deeper level.

You'll learn how to write a muscular tease, which will pique your reader's interest. How to write a "lede"—a brief, punchy, memorable starting statement. How to summarize, prioritize, weigh, and narrow down your most important points. There are plenty of suggestions for selecting the appropriate words, breaking bad habits (hello, irony), and remaining controversial. And some general guidelines: Would you read it if it hadn't been written by you?

We're drowning in words these days. When the writers worked at The Washington Post, site trackers showed an eye-opening fact: almost no one clicked past the first page of a piece. Here's how to overcome weariness and ensure that your message is ultimately and completely received.

Author: Jim Vande, HeiMike Allen and Roy Schwartz

Link to buy: https://www.amazon.com/Smart-Brevity-Power-Saying-More/dp/1523516976/

Best Sellers Rank: #2,767 in Books

#3 in Business Writing Skills (Books)

#8 in Fiction Writing Reference (Books)

#168 in Success Self-Help

Allan Dib is a serial entrepreneur, unconventional marketer, and technology guru. He has founded, grown, and successfully exited numerous enterprises in a variety of industries. His previous company was in the highly competitive telecommunications market.

Stop conducting random acts of marketing and start following a solid plan for rapid business growth if you want to build a profitable firm. Creating a marketing plan has traditionally been a complex and time-consuming task, which is why it is often neglected.

Serial entrepreneur and renegade marketer Allan Dib shares a marketing execution breakthrough in The 1-Page Marketing Plan that makes drafting a marketing plan simple and quick. It is literally one page divided into nine squares. You'll be able to create your own complex marketing strategy and go from zero to marketing hero with it.

The 1-Page Marketing Plan is the easiest and quickest approach to establish a marketing plan that will push your business growth, whether you're a new or seasoned entrepreneur.

This breakthrough new book will teach you:

• How to acquire new customers, clients, or patients, as well as how to increase profits from existing ones.
• Why "big company" marketing can kill your firm, as well as tactics that work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or annoying, even when prospects are asking you to take their money.
• A one-page simple step-by-step procedure for generating your own unique marketing plan. Simply follow the steps and fill in each of the nine squares to create your own 1-page marketing plan.
• How to destroy competition and position yourself as the only rational choice.
• How to use direct response marketing tactics to generate spectacular results on a tiny budget.
• How to charge high prices for your products and services while having customers appreciate it.

Author: Allan Dib

Link to buy: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1989025013/

Ratings: 4.7 out of 5 stars (from 6218 reviews)

Best Sellers Rank: #4,061 in Books

#2 in Home-Based Businesses

#2 in Consulting

#3 in Nonprofit Organizations & Charities (Books)

Ellen Karsh spent more than seven years as the director of New York City's Mayor's Office of Grants Administration, designing grants and teaching proposal writing throughout the city. Prior to that, she spent five years developing and writing grants for the New York City Department of Education.

For ten years, Arlen Sue Fox established and oversaw the development department at Sunnyside Community Services, a New York City settlement home. She formerly served as the New York City Commission on Human Rights' director of research, planning, and evaluation for ten years and as a consultant to nonprofit organizations ranging from local grassroots groups to national organizations such as AARP.

The Only Grant-Writing Book You'll Ever Need, written by two skilled authors who have secured millions of dollars in government and foundation awards, is the standard book on grant seeking, providing a thorough, step-by-step instruction for government, nonprofit, and individual grant seekers. Ellen Karsh and Arlen Sue Fox clarify the grant-writing process while providing invaluable guidance from funders and recipients, drawing on decades of expertise in grant writing and professional development.

This fifth edition has been updated to include:

• In today's ever-changing economic and social situation, grantsmanship information is critical.
• In-depth discussions about the grants process with funders, nonprofit executives, and policymakers.
• When grants are sparse, a new chapter is added on how to diversify funding and go "beyond the box."
• Specific recommendations for designing each section of a proposal
• Hands-on exercises allow you to put what you've learned into practice.
• A complete description of significant grant-seeking websites
• Strategies for creating and presenting programs that are likely to win grant funding

Author: Ellen Karsh and Arlen Sue Fox

Link to buy: https://www.amazon.com/Only-Grant-Writing-Book-Youll-Ever/dp/1541617819/

Ratings: 4.5 out of 5 stars (from 1267 reviews)

Best Sellers Rank: #12,820 in Books

#4 in Philanthropy & Charity (Books)

#14 in Business Writing Skills (Books)

#17 in Business Encyclopedias

Robert W. Bly is a freelance copywriter who specializes in B2B, digital, and direct marketing. He has written 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and he has been on CNBC and CBS's Hard Copy.

Copywriters, multichannel marketers, creative directors, freelance writers, marketing managers... even small business owners and information marketers will benefit from this book. The Copywriter's Handbook reveals hundreds of copywriting techniques that will help you write clear, persuasive print and online ads, emails, and websites that garner more attention and sell more things.

Among the suggestions revealed:

• 8 effective headlines and how to use them
• The 5-Step "Motivating Sequence" to Increase Sales and Profits
• 10 strategies for increasing landing page conversion rates
• 15 ways for increasing email open and click-through rates
• How to make effective "lead magnets" that double response rates
• The "4 S" method for creating clear, short, and persuasive copy
  

This completely rewritten fourth edition contains all new critical material for mastering copywriting in the digital age, such as advice on content marketing, online videos, and high-conversion landing sites, as well as completely updated resources.

The Copywriter's Handbook by Robert W. Bly is still the definitive guide for everyone who writes or works with copy.

Author: Robert W. Bly

Link to buy: https://www.amazon.com/Copywriters-Handbook-Step-Step-Writing/dp/1250238013/

Ratings: 4.7 out of 5 stars (from 860 reviews)

Best Sellers Rank: #13,534 in Books

#15 in Business Writing Skills (Books)

#17 in Advertising (Books)

#18 in Direct Marketing (Books)

Douglas Max is the managing director of LR Communications, a company that provides on-site writing and presentation skills training. Robert Bacal is the author of several books, including Managing Performance and The Complete Idiot's Guide to Consulting. Perfect Phrases for Performance Reviews 2/E was written by Douglas Max and Robert Bacal regarded as one of the best books on business writing. McGraw-Hill authors are the foremost authorities in their professions, and they are committed to bettering the lives, careers, and interests of readers worldwide.

The ability to construct a meaningful and change-driven employee review is what distinguishes good managers from great managers. But how often have you battled to find the right words for your situation?

Perfect Phrases for Performance Reviews 2/E, Second Edition contains hundreds of ready-made phrases you may use to clearly describe any employee's performance in 74 various skill areas. Discover the most efficient language for:

• Creating an accurate, well phrased evaluation
  
• Keeping track of behaviors and successes
• guiding and developing talented employees
• Conducting in-person interviews

Author: Douglas Max and Robert Bacal

Link to buy: https://www.amazon.com/Perfect-Phrases-Performance-Reviews/dp/0071745076/

Ratings: 4.5 out of 5 stars (from 1089 reviews)

Best Sellers Rank: #13,809 in Books

#16 in Business Writing Skills (Books)

#21 in Leadership Training

#39 in Human Resources & Personnel Management (Books)

Former Chairman and CEO of Ogilvy & Mather Worldwide, Kenneth Roman, serves on business and charitable boards. Former Executive Creative Director of Ogilvy & Mather Worldwide, Joel Raphaelson, gives a writing lecture.

The definitive guide to communicating your ideas clearly, simply, and successfully. Writing that Works is essential for all professionals, from entry level to executive suite, and includes advice on all aspects of written communication—including business memos, letters, reports, speeches and resumes, and e-mail—as well as insights into political correctness and tips for using non-biased language that won't compromise your message.

Writing that Works is concise and user-friendly, with bulleted "advice" and explicit examples of effective vs. bad writing.

Writing That Works will show you how to improve anything you write with dozens of samples and important composition tips:

• E-mails, notes, and letters that are read and acted upon
• Ideas are sold through proposals, suggestions, and presentations.
• Plans and reports that produce results
• Successful fund-raising and sales letters
• Letters and resumes that lead to interviews
• speeches with a purpose
• And a lot more.

Author: Kenneth Roman and Joel Raphaelson

Link to buy: https://www.amazon.com/Writing-Works-Communicate-Effectively-Business/dp/0060956437/

Ratings: 4.4 out of 5 stars (from 653 reviews)

Best Sellers Rank: #17,926 in Books

#18 in Business Writing Skills (Books)

#29 in Writing Skill Reference (Books)

#39 in Words, Language & Grammar Reference

Dan S. Kennedy is the provocative, truth-telling author of thirteen business books; a serial, successful, multi-millionaire entrepreneur; a trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients; and he influences over one million independent business owners annually through his newsletters, tele-coaching programs, local Chapters, and Kennedy Study Groups meeting in over 100 cities, as well as a network of top niched consultants.

Great sales writing is essential for completing a deal in the age of e-mail and quick communication. However, far too many sales letters wind up in the trash or in the garbage can. Author Dan Kennedy shows why some sales letters work and most don't in this updated edition of his best-selling book- The Ultimate Sales Letter . He also demonstrates how to write copy that any firm can use.

He offers, among other things:

• Text and examples have been completely updated.
• Excellent headline formulas
• New exercises that encourage creativity
• The most effective way to use visuals

Kennedy is the country's most successful and well-paid direct-response copywriter. He provides his step-by-step formula in The Ultimate Sales Letter so that anyone can produce sales letters that work.

Author: Dan S Kennedy

Link to buy: https://www.amazon.com/gp/aw/d/1440511411/

Ratings: 4.6 out of 5 stars (from 648 reviews)

Best Sellers Rank: #29,528 in Books

#27 in Business Writing Skills (Books)

#38 in Home-Based Businesses

#125 in Sales & Selling (Books)

Bryan A. Garner is a world-renowned expert on writing, grammar, usage, and style. He is the best-selling author of various writing books, notably Garner's Modern American Usage. He is also the chief editor of Black's Law Dictionary, the world's most commonly cited lawbook.

When you're short on words and short on time, it's easy to consider outstanding business writing as a luxury. However, it is a skill that must be developed in order to succeed: you will waste time, money, and influence if your e-mails, proposals, and other key documents fail to persuade others.

Bryan A. Garner's The HBR Guide to Better Business Writing provides you with the tools you need to convey your ideas simply and persuasively so that clients, colleagues, stakeholders, and partners will support them. HBR Guide to Better Business Writing will assist you in the following ways:

• Push past writer’s block
• Grab—and keep—readers’ attention
• Earn credibility with tough audiences
• Trim the fat from your writing
• Strike the right tone
• Brush up on grammar, punctuation, and usage

Author: Bryan A. Garner

Link to buy: https://www.amazon.com/HBR-Guide-Better-Business-Writing/dp/142218403X/

Ratings: 4.6 out of 5 stars (from 935 reviews)

Best Sellers Rank: #30,054 in Books

#29 in Business Writing Skills (Books)

#162 in Communication Skills

Shelle Rose Charvet is a best-selling author and international authority on language influence. "Words That Change Minds" prior editions are international best-sellers in 15 languages. Shelle has been studying and teaching for over 35 years and is well-known for her sophisticated approaches for increasing rapport, trust, credibility, and influence.

Do you work or live with folks who are difficult to persuade? Who dismisses ideas before ever considering them? Do you want to learn how to persuade others without being manipulative? Do you want to learn how people become motivated, make decisions, and become more persuasive with everyone? Learn how to communicate effectively with the proper people and break past the "Communication Wall."

Have you ever felt as if you were speaking to a brick wall? That's a really true depiction of what happens when two people communicate! Everyone has a metaphorical "Communication Wall" around them to keep "bad people" away. However, we have left some bricks out of all of our walls to allow the "good people" to connect with us.

The wall is not the difficulty in communication because it is basic equipment that everyone has. The issue stems from the gaps left by the missing bricks. The holes have distinct forms that are unique to each individual.

Shelle Rose Charvet, best-selling author of Words That Change Minds, demonstrates how to tailor your words to the people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

Among the best books on business writing, Words That Change Minds will teach you:

• Understand the impact of research and practice.
  
• Learn how people unconsciously become motivated, analyze information, and make judgments.
• Decode and handle any communication problem.
• Discover how to open up mental space in even the most closed minds.
• Build trust and credibility with anyone.
• Avoid saying or doing the incorrect thing by accident.
• Learn how to use practical applications in sales, marketing, hiring, negotiating, teaching, training, workplace communication, and conflict resolution.
• Improve your effect in interpersonal communication, teamwork, and public speaking.

Words That Change Minds is built on the Language and Behavior Profile (LAB Profile®), a powerful tool that allows you to understand, predict, and influence behavior by decoding the language people use. By tailoring your language to meet their underlying Motivation Patterns, you can directly influence individuals one-on-one, in groups, and even in mass communication. Using the Words That Change Minds, you may increase your effect, strengthen relationships, and lessen confrontations.

Author: Shelle Rose Charvet

Link to buy: https://www.amazon.com/Words-That-Change-Minds-Mastering-ebook/dp/B07PVSR2J4/

Ratings: 4.4 out of 5 stars (from 1486 reviews)

Best Sellers Rank: #43,390 in Kindle Store

#7 in Business Writing Skills (Kindle Store)

#9 in Communication in Management

#10 in Human Resources & Personnel